With the rise of veganism in many consumers, startups such as Impossible Foods are paving the way for simulated meat alternatives with its faux beef products that look and taste like meat, but are in fact made using vegetables. The patties are set to be served at luxe restaurants throughout several major U.S. cities including New York City and San Francisco.
Impossible Foods' meat products are a divergent take on veggie burgers by focusing on replicating the taste, texture and aesthetic of meat using vegetable ingredients. The burgers are geared towards vegans as well as omnivorous consumers that are seeking healthier food options.
The debut of vegan fast casual menu alternatives at high-end eateries showcases the growing popularity of the lifestyle and the demographic need for more luxe animal-free products.