What is the trend of protein-fortified cereals?

Opportunity for food manufacturers to capitalize on the growing demand for high-protein breakfast options by incorporating protein-rich ingredients into cereals.

What is the trend of nutrient-enhanced products?

Potential for companies to develop and market food products that offer increased nutrient content to meet the needs of health-conscious consumers.

What is the trend of functional ingredients?

Emerging trend of using functional ingredients like soy, lentils, and almonds to enhance the nutritional profile of food products and cater to specific dietary requirements.

What are the implications for the food manufacturing industry?

Disruptive innovation opportunity for food manufacturers to create protein-fortified cereals that cater to the increasing demand for nutritious and convenient breakfast options.

What are the implications for the health and wellness industry?

Opportunity for the health and wellness industry to develop and promote nutrient-enhanced products that support consumers' desire for healthier food choices.

What are the implications for the functional foods industry?

Emerging industry of functional foods that can utilize various functional ingredients to provide added benefits and appeal to health-conscious consumers.

Nutrient-Focused Cereals : "Protein breakfast"

Nutrient-Focused Cereals

Naturally Sweetened Protein Cereals Image 1

Chocolatey Protein-Packed Cereals Image 1

Protein-Enriched Classic Cereals Image 1

Protein-Enriched Classic Cereals Image 2

Cheerios' Protein Breakfast Cereal is Loaded with 11g of Protein

Laura McQuarrie — June 14, 2014 — Lifestyle

References: cheerios & brandeating

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With more and more people looking for rich protein breakfast options, General Mills recently introduced a new Cheerios cereal that makes its protein content absolutely unmissable. The cereal boxes are branded with "protein" in big letters and a smaller medallion that notes the 11 grams of protein that you'll get per a 1.25 cup sized serving, if eaten with milk. This is a significant boost in protein, since regular Cheerios only has about three grams of protein in a comparable serving.

The two new types of Cheerios Protein cereal includes an 'Oats & Hone' flavor as well as a 'Cinnamon Almond' variety. New extra doses of protein in the cereals comes from soy, lentils and almonds in the cereal clusters.

Trend Themes

Protein-fortified Cereals — Opportunity for food manufacturers to capitalize on the growing demand for high-protein breakfast options by incorporating protein-rich ingredients into cereals.
Nutrient-enhanced Products — Potential for companies to develop and market food products that offer increased nutrient content to meet the needs of health-conscious consumers.
Functional Ingredients — Emerging trend of using functional ingredients like soy, lentils, and almonds to enhance the nutritional profile of food products and cater to specific dietary requirements.

Industry Implications

Food Manufacturing — Disruptive innovation opportunity for food manufacturers to create protein-fortified cereals that cater to the increasing demand for nutritious and convenient breakfast options.
Health and Wellness — Opportunity for the health and wellness industry to develop and promote nutrient-enhanced products that support consumers' desire for healthier food choices.
Functional Foods — Emerging industry of functional foods that can utilize various functional ingredients to provide added benefits and appeal to health-conscious consumers.

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