Perdue recently launched a campaign called 'NO ANTIBIOTICS EVER' that aims to provide consumers with more choices when it come to purchasing antibiotic-free meat products. With a growing number of consumers looking for more natural meat products, Perdu's new labels are likely to catch the eye of consumers.
NO ANTIBIOTICS EVER is a campaign that involves eliminating the use of antibiotics from the brand's grocery store products and foodservice menu items. The campaign originally started with the company's chicken products back in 2002, making it an industry leader in the natural food movement. Now Perdue has more than 200 antibiotic-free products available, giving consumers more natural options when it comes to purchasing fresh and frozen meat.
With user-friendly labels clearly outlining the ingredients used to make each product, Perdue's antibiotic-free meat is likely to appeal to conscious consumers.