Shopping for luxury big-ticket items has never been more romantic or relaxing as the Mandarin Oriental New York Engaging Escape package makes it. Doyle & Doyle, a New York-based jeweler, has partnered up with the high-end hotel in order to create a one-of-a-kind proposal experience that will take loved ones' breath away. Turning shopping excursions into a full on event, this package changes the face of consumerism itself.
The Mandarin Oriental New York Engaging Escape package includes a two-night stay overlooking Central Park or the Hudson River and the city skyline. During their stay, the couple will be driven by private sedan for a private consultation at jewelry boutique. Elizabeth Doyle, co-founder/co-owner of Doyle & Doyle, New York, notes, "The Mandarin Oriental client is the same as the Doyle & Doyle client. They are customers who are searching for our product and experience some of them have just not yet been introduced to us."
Key Themes Behind This Trend
- Luxury-hospitality Collaborations
- The trend of luxury brands partnering with high-end hotels to create unique experiences for customers presents opportunities for disruptive innovation in the personalized and customized experiential market.
- Concierge Jewelry Services
- The trend of offering hotel guests private consultations with jewelers during their stay presents opportunities for disruptive innovation in the luxury concierge market.
- Event-driven Consumerism
- The trend of turning shopping excursions into full-on events presents opportunities for disruptive innovation in the retail industry, particularly in the luxury market that values experience over product.
Where This Applies
- Luxury Hospitality
- The luxury hospitality industry has the opportunity to innovate by partnering with other luxury brands to offer unique, customized experiences to their customers.
- Jewelry Retail
- The jewelry retail industry has an opportunity to innovate by offering exclusive services paired with other luxury brands like high-end hotels, creating a unique shopping experience for customers.
- Event Planning
- The event planning industry has the opportunity to innovate by catering to the demand for experiential shopping by offering customized shopping events for luxury retailers in partnership with high-end hotels, providing customers with unforgettable experiences.
