The Buffalo David Bitton Fall 2014 ad campaign may showcase a range of elegantly chic outfits, but the photoshoot takes place in a rustic countryside setting. This gives the looks some added dimension while allowing them to stand out all the more. Not to mention that the two together is extremely romantic, which is appropriate considering that there does appear to be a love interest involved.
Shot entirely in black and white, the Buffalo David Bitton Fall 2014 ad campaign stars American model Erin Heatherton. The blonde beauty is joined by New York Jets’ football player Eric Decker. The two are captured in sexy denim looks, which happen to fit the locale, as well as leather, fur and more. From jeans to dresses, Heatherton is a sight for sore eyes in the campaign.
Key Themes Behind This Trend
- Rustic Fashion
- Opportunities to create fashion campaigns with a rustic setting to add dimension and romance to the looks.
- Greyscale Ads
- The use of black and white in fashion ads as a trend to create a more elegant and timeless feel.
- Model-athlete Partnerships
- Collaborations between models and athletes to appeal to broader audiences.
Where This Applies
- Fashion
- Rustic fashion campaigns and timeless greyscale ads create opportunities to differentiate fashion brands.
- Sports
- Partnering with models and fashion brands can help athletes diversify their personal brands.
- Photography
- The trend toward more rustic settings and greyscale photography presents opportunities for photographers to showcase their skills.
