Category
Lifestyle
Assisted Choices
Trend cluster
Category
Fermented
Comfort
Consumers avoid the guilt of comfort foods with fermented additions.
3.5
Trend score
Trend
What is the Fermented Comfort trend?
Fermented Comfort: As consumers look for ways to make incremental changes to their lifestyle choices in the interest of wellness, many are turning to fermented foods to elevate traditional comfort food dishes. A means to achieving a more balanced meal while accessing familiar flavors, the inclusion of probiotic-rich ingredients offers discerning consumers a compromise they can justify in both regards. In addition to highlighting scientific advancements that have resulted in greater public knowledge regarding the health of bodily systems, this shift speaks to the interest in recreating familiar experiences through more responsible means.
Trend themes
Themes within the Fermented Comfort trend
Three behaviours holding the trend together01
Fermented Foods
Probiotic-rich fermented ingredients offer health-conscious consumers familiar flavors in a more responsible way, providing openings for research and development in incorporating these ingredients in innovative dishes.
02
Regional Fusion Cuisine
Asian flavor profiles infused in Western dishes, such as the Korean Waffle Bowl and Korean Quesadilla, create a new dimension in traditional recipes, and could pave the way for entrepreneurs to experiment and develop new fusion dishes.
03
Plant-Based Foods
Vegan-friendly foods are becoming a popular choice for consumers that want a quick and healthy meal option, expanding the market for innovative plant-based products.
Industry implications
What the Fermented Comfort trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry shows openings for those looking to innovate with ingredients such as fermented foods while catering to health-conscious consumers.
For
Restaurant Industry
Restaurants that incorporate fusion cuisine trends, such as Korean-inspired flavor profiles, can capitalize on the growing trend towards merging different cultural cooking methods and recipes.
For
Fast food industry
The fast food industry could benefit from offering regional menu items that appeal to international consumers, opening a door for fast food chains to include unique dishes not common in North America.
Workshop question
How might your brand tap into consumers' desire for a familiar experience?
Trend signals
Trend signals for Fermented Comfort
Trend score 3.5 out of 10, from popularity 53%, activity 45%, freshness 8%.
Popularity53%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Fermented Comfort trend
7 featured examples from Dec 22, 2014 to Apr 15, 2017CategoryLifestyle
Cheesy Kimchi Breads
This Cheesy Bread Recipe is Topped with Kimchi Butter and Six Cheeses
The food and beverage industry can capitalize on the trend of incorporating diverse global flavors into traditional recipes.
CategoryLifestyle
Asian Grilled Cheese Hybrids
This Recipe is for a Grilled Cheese Sandwich with Ramen and Kimchi
Opportunity for restaurants, food trucks, and food delivery services to offer innovative grilled cheese variations that cater to diverse taste preferences.
CategoryLifestyle
Cultured Breakfast Burritos
Sweet Earth's Healthy Burritos Have Probiotics for Easy Digestion
The development and marketing of Sweet Earth's functional burrito line, including their probiotic 'Get Cultured' option, presents opportunities for innovation and growth in the fr…
CategoryLifestyle
Fermented Tea Noodles
The Ishimaru Sanuki Cha-udon Are Made Using Green Tea Extracts
The food and beverage industry can explore innovative ways to incorporate unconventional flavors and ingredients in their products.
CategoryLifestyle
Korean Quesadilla Dishes
Taco Bell in Korea Started Serving a Kimchi Quesadilla Last June
Fast food chains can innovate and create regional dishes to increase their appeal to local customers.
CategoryLifestyle
Korean Waffle Bowls
This Korean Waffle Bowl Serves Up a Hearty Morning Kick
Restaurants can capitalize on cultural fusion and breakfast menus to attract customers and build a unique identity.
CategoryLifestyle
Dairy-Free Macaroni Meals
Field Roast's Vegan Macaroni is Made with Fermented Soybean Curds
A chance to innovate in the vegan food industry.
