Consumers begin fermenting produce harvested at home
Implications - As consumers look to make more responsible dietary choices, many individuals are investing in at-home fermentation equipment. Often sold in all-inclusive kits able to produce a variety of fermented foods, the investment suggests that consumers view their health maintenance as new kind of hobby. In addition to highlighting the interest in consuming health-supporting foods, this shift also speaks to the consumer attitude that self-produced goods are the best way to ensure quality.
Workshop Question - How could you turn your brand offering into a hobby for consumers?
Trend Themes
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DIY Fermentation — Consumers are increasingly turning to at-home fermentation for healthy food options and as a new hobby.
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Probiotic-rich Ingredients — Consumers are seeking out probiotic-rich ingredients in fermented foods as a natural digestion aid.
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Scoby-based Preparation — SCOBY-based preparation is becoming popular for homemade fermentation products.
Industry Implications
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Health & Wellness — The trend towards healthier eating and natural remedies benefits this industry.
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DIY Culture — The increasing popularity of at-home fermentation supports the DIY culture industry.
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Sustainable Living — Businesses that promote sustainability and natural processing methods may benefit from this trend.
5 Featured, 34 Examples:
133,897 Total Clicks
Date Range:
Sep 15 — Feb 16
Trending:
Average
Consumer Insight Topics:
