Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Conscientious
Play
Children's toys aim to teach diversity and equality.
3.8
Trend score
Trend
What is the Conscientious Play trend?
Conscientious Play: The diversity in children's toys, especially dolls, is growing, as the demand for representation becomes deafening. Beyond equal representation, these toys reflect a desire amongst Millennial parents to educate their children on the differences between people. Conscientious play speaks to an interest in education that is rooted in real-world issues rather than abstract principles.
Trend themes
Themes within the Conscientious Play trend
Three behaviours holding the trend together01
Diversity in Children's Toys
As demand for representation grows, brands can create lines of toys that reflect real-world issues rather than abstract principles.
02
Inclusive Dolls
Entrepreneurs can create dolls that celebrate a variety of skin tones, hair textures, and cultural backgrounds.
03
Historical Education through Toys
Businesses can create dolls that represent important historical figures and movements that children can learn from and be inspired by.
Industry implications
What the Conscientious Play trend means for industry
Where the trend changes the playbookFor
Toy Manufacturing
In this industry, inclusivity and historical education can create a strong competitive edge that enhances brand loyalty.
For
Fashion Industry
This industry can use dolls as marketing tools to celebrate different body types, skin tones, and cultural aesthetics.
For
Education Industry
By incorporating diverse dolls into the classroom, teachers can teach children about different cultures and social movements in an engaging way.
Workshop question
How can you tap into causes that matter to modern families as Millennials enter parenthood?
Trend signals
Trend signals for Conscientious Play
Trend score 3.8 out of 10, from popularity 44%, activity 61%, freshness 8%.
Popularity44%
Activity61%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Conscientious Play trend
4 featured examples from Jan 28 to Feb 25, 2016CategoryLife-Stages
Diverse Model-Made Dolls
Mala Bryan Created a Line of Dolls That Celebrate Black Beauty
The toy manufacturing industry can disrupt the market by producing more diverse dolls that cater to a wider range of children.
CategoryLife-Stages
Hijab-Wearing Barbie Dolls
This Instagram Account Shows Barbie Wearing a Hijab in Stylish Ways
The toy industry has an opportunity to create a wider range of diverse dolls that reflect different cultures and religions.
CategoryLife-Stages
Civil Rights Era Dolls
This Historical Doll Teaches Young Girls About the Civil Rights Movement
Disruptive innovation opportunity in creating dolls that combine entertainment with education.
CategoryLife-Stages
Diversely Shaped Dolls
The Latest Barbie Fashionistas Line Boasts Curvy, Tall and Petite Models
The toy industry can create more inclusive and diverse toys to encourage acceptance in children.
