Category
Lifestyle
Assisted Choices
Trend cluster
Category
Localized
Investment
Brand initiatives target global problems with local solutions.
4.5
Trend score
Trend
What is the Localized Investment trend?
Localized Investment: As consumers become increasingly interested in championing their values through purchasing decisions, many brands are emerging with localized initiatives that echo global concerns. Whether as a partnership or dedicated division within a brand, such programs often serve to fund public services struggling to find traditional methods of financing. Highlighting the awareness among consumers regarding the impact of their purchases, this shift speaks to the need for brands to evolve in order to satisfy the community-driven values of modern consumers.
Trend themes
Themes within the Localized Investment trend
Three behaviours holding the trend together01
Hyperlocalization
Localized initiatives that echo global concerns are becoming popular among modern consumers.
02
Social Responsibility
Consumers are now interested in purchasing products from brands that contribute to social responsibility and community-driven values.
03
Data-driven Transit
Integration of data into transit systems is becoming trendy among automakers and urban planners alike.
Industry implications
What the Localized Investment trend means for industry
Where the trend changes the playbookFor
Food and Hospitality
Brands like IKEA and Instock Restaurant are transforming consumption experiences with innovative food initiatives.
For
Transportation and Automotive
Automakers are embracing new linkages between data, sharing economies, and transportation.
For
Retail and Consumer Goods
Large retailers, such as IKEA, seek to redefine their role in the lives of consumers and adapt to community-driven values.
Workshop question
How can you create a sense of community around your brand messaging?
Trend signals
Trend signals for Localized Investment
Trend score 4.5 out of 10, from popularity 63%, activity 64%, freshness 8%.
Popularity63%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Localized Investment trend
5 featured examples from Nov 18, 2015 to Feb 26, 2016CategoryLifestyle
Branded Bike-Share Programs
Nike BIKETOWN is a Joint Initiative with the City of Portland
Sportswear companies like Nike have an opportunity to invest in bike-share programs that align with their branding and promote a healthy lifestyle.
CategoryAutos
Kind Ride-Sharing Initiatives
Avis Will Offer Free Rentals to Those Who Bring an Elderly Friend
The transportation industry can leverage the growing demand for ride-sharing services for elderly passengers, offering tailored solutions that address the needs of this unique dem…
CategoryBusiness
Retailer Community Kitchens
Host a Dinner Party for Your Friends in the IKEA Warsaw Kitchen
Opportunity for retailers in various sectors to explore the concept of community-focused spaces and facilities that enhance the customer experience and build brand loyalty.
CategoryEco
Elegant Food Rescue Eateries
Instock Restaurant Prepares Meals with Grocery Store Leftovers
Grocery retailers can leverage the trend of food waste reduction to develop partnerships and initiatives that address the issue and minimize waste in their supply chain.
CategoryAutos
Branded Data-Driven Bus Services
A New Ford Bridj Partnership Will Bring Data-Driven Transit to KC
The transportation industry has the opportunity to explore data-driven solutions and incorporate aspects of the sharing economy into transit services.
