Localized Investment

Brand initiatives target global problems with local solutions

Implications - As consumers become increasingly interested in championing their values through purchasing decisions, many brands are emerging with localized initiatives that echo global concerns. Whether as a partnership or dedicated division within a brand, such programs often serve to fund public services struggling to find traditional methods of financing. Highlighting the awareness among consumers regarding the impact of their purchases, this shift speaks to the need for brands to evolve in order to satisfy the community-driven values of modern consumers.
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160,333 Total Clicks
Nov 15 - Feb 16
Warm
Featured Examples
Branded Bike-Share Programs - Nike BIKETOWN is a Joint Initiative with the City of Portland
SCORE 6.5
Warm 3,321 Clicks Pub: Jan 11, 16
Branded Bike-Share Programs
Nike BIKETOWN is a Joint Initiative with the City of Portland
The Nike BIKETOWN program is a joint initiative between the brand and its hometown, the city of Portland. Long known as the cycling capital of America, Portland’s bike scene has an... [More]
Kind Ride-Sharing Initiatives - Avis Will Offer Free Rentals to Those Who Bring an Elderly Friend
SCORE 5.9
Warm 1,084 Clicks Pub: Dec 21, 15
Kind Ride-Sharing Initiatives
Avis Will Offer Free Rentals to Those Who Bring an Elderly Friend
Automobile rental company Avis recently partnered with the Norwegian Organisation of Volunteers for the Sunday Drive (Søndagsturer) series. The unique and meaningful initiative saw the rental... [More]
Retailer Community Kitchens - Host a Dinner Party for Your Friends in the IKEA Warsaw Kitchen
SCORE 6
Warm 4,312 Clicks Pub: Nov 18, 15
Retailer Community Kitchens
Host a Dinner Party for Your Friends in the IKEA Warsaw Kitchen
In a unique instance of community-focused retail, the IKEA Warsaw store recently launched a two-storey kitchen facility that customers can cook and host friends and family in. The stylish apartment-... [More]
Elegant Food Rescue Eateries - Instock Restaurant Prepares Meals with Grocery Store Leftovers
SCORE 5.6
Warm 3,142 Clicks Pub: Nov 27, 15
Elegant Food Rescue Eateries
Instock Restaurant Prepares Meals with Grocery Store Leftovers
Instock Restaurant is an innovative new dining concept launched by four friends and coworkers in Amsterdam. The food rescue eatery takes leftover food items from local grocery stores and prepares... [More]
Branded Data-Driven Bus Services - A New Ford Bridj Partnership Will Bring Data-Driven Transit to KC
SCORE 3.5
Mild 210 Clicks Pub: Feb 26, 16
Branded Data-Driven Bus Services
A New Ford Bridj Partnership Will Bring Data-Driven Transit to KC
A new collaborative Ford Bridj initiative will bring data-driven transit to Kansas City. Legendary American automaker Ford recently announced the partnership with data-driven pop-up bus service... [More]
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