Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Collaborative
Entertainment
Family entertainment offers fun for both parents and children.
3.2
Trend score
Trend
What is the Collaborative Entertainment trend?
Collaborative Entertainment: Family-focused entertainment is evolving to include traditionally "adult" activities. This shift can be partially attributed to the fact that millennial parents don't believe in denying their children or themselves, but also because the next-generation family is characterized by an increasingly collaborative relationship between parent and child. Marketing experiences that recognize this equanimous shift will succeed in appealing to the modern family.
Trend themes
Themes within the Collaborative Entertainment trend
Three behaviours holding the trend together01
Collaborative Entertainment
Family-focused entertainment is evolving to include traditionally 'adult' activities, reflecting the increasingly collaborative relationship between parent and child.
02
Interactive Learning
Institutions that offer immersive experiences that excite and educate its visitors through interactive activities.
03
Family-Friendly Festivals
Festivals that offer a range of creative, interactive activities that cater to all family members, especially those that promote culture, arts and bonding between parent and child.
Industry implications
What the Collaborative Entertainment trend means for industry
Where the trend changes the playbookFor
Entertainment
The entertainment industry can benefit from tapping into the market of modern families seeking fun activities with their children that promote equal participation between parent and child.
For
Education
The education industry can benefit from providing interactive programs and experiences that promote learning and creative thinking skills, and involve children and parents collaboratively.
For
Culture and Arts
Cultural and arts organizations can benefit from hosting events and activities aimed at engaging all family members, and promoting creativity, bonding between parent and child, and interactive learning.
Workshop question
Is there a new approach your brand could take, in appealing to all ages of the consumer population? Explain.
Trend signals
Trend signals for Collaborative Entertainment
Trend score 3.2 out of 10, from popularity 43%, activity 44%, freshness 8%.
Popularity43%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Collaborative Entertainment trend
8 featured examples from Jul 14, 2015 to Apr 26, 2016CategoryLifestyle
Immersive Museum Playrooms
The ZOOM Children's Museum Features Themed Play Areas
Museums are utilizing immersive play spaces and interactive learning to attract and engage younger visitors and create unique educational experiences.
CategoryLifestyle
Interactive Science Exhibits
These Discovery Rooms Promote Adult-Child Interaction and Cooperation
Integrating interactive learning methods and spaces into school curricula and programs.
CategoryLife-Stages
Robot Building Subscriptions
This Service Delivers a New Robot Part Each Month
Disruptive innovation opportunity: Create subscription models in various industries that deliver new products or experiences to customers on a recurring basis.
CategoryLifestyle
Family-Friendly Dine-In Theaters
The AMC Theaters 'Fork & Screen' is Designed for All Ages
The entertainment industry can explore innovative ways to enhance the movie-watching experience by integrating dining options and providing upgraded seating and services.
CategoryArt & Design
Family-Friendly Painting Workshops
This Company Offers Painting Workshops for the Whole Family
These workshops showcase a need for innovative art education programs that cater to families and encourage creativity and imagination in children.
CategoryArt & Design
Hands-On Museum Workshops
The Maker Club Teaches Children and Parents to Work with Their Hands
Museums and galleries can offer unique experiences to visitors that go beyond traditional exhibits by providing workshops and educational opportunities for all ages.
CategoryLife-Stages
Kid-Friendly Festival Events
The UK's Curious Arts Festival Hosts Creative Workshops for All Ages
Organizing and promoting events and festivals that are family-friendly and offer interactive activities for children to learn and experience the arts.
CategoryLifestyle
Family-Friendly Fishing Events
This Ice-Fishing Event is Perfect For Families On a Budget
Opportunity for event planners to create more family-friendly and accessible outdoor events.
