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Collaborative Entertainment

Family entertainment offers fun for both parents and children

Implications - Family-focused entertainment is evolving to include traditionally "adult" activities. This shift can be partially attributed to the fact that millennial parents don't believe in denying their children or themselves, but also because the next-generation family is characterized by an increasingly collaborative relationship between parent and child. Marketing experiences that recognize this equanimous shift will succeed in appealing to the modern family.
Workshop Question - Is there a new approach your brand could take, in appealing to all ages of the consumer population? Explain.
Trend Themes
1. Collaborative Entertainment - Family-focused entertainment is evolving to include traditionally 'adult' activities, reflecting the increasingly collaborative relationship between parent and child.
2. Interactive Learning - Institutions that offer immersive experiences that excite and educate its visitors through interactive activities.
3. Family-friendly Festivals - Festivals that offer a range of creative, interactive activities that cater to all family members, especially those that promote culture, arts and bonding between parent and child.
Industry Implications
1. Entertainment - The entertainment industry can benefit from tapping into the market of modern families seeking fun activities with their children that promote equal participation between parent and child.
2. Education - The education industry can benefit from providing interactive programs and experiences that promote learning and creative thinking skills, and involve children and parents collaboratively.
3. Culture and Arts - Cultural and arts organizations can benefit from hosting events and activities aimed at engaging all family members, and promoting creativity, bonding between parent and child, and interactive learning.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 63 Examples:
144,841 Total Clicks
Date Range:
Jul 15 — Apr 16
Trending:
Average

Featured Examples

Immersive Museum Playrooms
Immersive Museum Playrooms
The ZOOM Children's Museum Features Themed Play Areas
The ZOOM Children’s Museum in Vienna is an interactive learning space that encourages active and educational play with its themed play areas. The play spaces include a winter beach studio that... MORE
Interactive Science Exhibits
Interactive Science Exhibits
These Discovery Rooms Promote Adult-Child Interaction and Cooperation
In an effort to promote bonding between young children and their parents, the California Science Center created several different Discovery Rooms that encourage interactive learning. Specifically... MORE
Robot Building Subscriptions
Robot Building Subscriptions
This Service Delivers a New Robot Part Each Month
‘GoBox’ is a robot building subscription service that encourages children to learn about robotics. While there are a number of educational toys that help children build their own robot,... MORE
Family-Friendly Dine-In Theaters
Family-Friendly Dine-In Theaters
The AMC Theaters 'Fork & Screen' is Designed for All Ages
Billed as a “casual restaurant in a movie theater,” the Fork & Screen program from AMC Theaters is a full-on dine-in theater experience. Fork & Screen theaters feature upgraded... MORE
Family-Friendly Painting Workshops
Family-Friendly Painting Workshops
This Company Offers Painting Workshops for the Whole Family
Toronto’s ‘Paintlounge’ offers family-friendly painting workshops that encourage creativity and imagination. Studies have shown that millennials highly value creativity, meaning... MORE
Hands-On Museum Workshops
Hands-On Museum Workshops
The Maker Club Teaches Children and Parents to Work with Their Hands
‘THEMUSEUM’ hosts a monthly event called ‘Maker Club’ where adults and their children can learn how to work with their hands. While many museums host workshops for children,... MORE
Kid-Friendly Festival Events
Kid-Friendly Festival Events
The UK's Curious Arts Festival Hosts Creative Workshops for All Ages
New Forest’s Curious Arts Festival is a famed music, art and entertainment event that hosts activities for visitors of all ages. The family-friendly festival is not only home to live music... MORE
Family-Friendly Fishing Events
Family-Friendly Fishing Events
This Ice-Fishing Event is Perfect For Families On a Budget
The Airdrie Hunting & Fishing Association is hosting a free Family Day ice fishing event in the Chain Lakes area of Alberta, Canada to help young families get outdoors and embrace the winter... MORE

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Educational Aquarium Programs
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Toddler-Targeted Circus Classes
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Digital Activity Centers
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