Family entertainment offers fun for both parents and children
Implications - Family-focused entertainment is evolving to include traditionally "adult" activities. This shift can be partially attributed to the fact that millennial parents don't believe in denying their children or themselves, but also because the next-generation family is characterized by an increasingly collaborative relationship between parent and child. Marketing experiences that recognize this equanimous shift will succeed in appealing to the modern family.
Workshop Question - Is there a new approach your brand could take, in appealing to all ages of the consumer population? Explain.
Trend Themes
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Collaborative Entertainment — Family-focused entertainment is evolving to include traditionally 'adult' activities, reflecting the increasingly collaborative relationship between parent and child.
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Interactive Learning — Institutions that offer immersive experiences that excite and educate its visitors through interactive activities.
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Family-friendly Festivals — Festivals that offer a range of creative, interactive activities that cater to all family members, especially those that promote culture, arts and bonding between parent and child.
Industry Implications
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Entertainment — The entertainment industry can benefit from tapping into the market of modern families seeking fun activities with their children that promote equal participation between parent and child.
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Education — The education industry can benefit from providing interactive programs and experiences that promote learning and creative thinking skills, and involve children and parents collaboratively.
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Culture and Arts — Cultural and arts organizations can benefit from hosting events and activities aimed at engaging all family members, and promoting creativity, bonding between parent and child, and interactive learning.
8 Featured, 63 Examples:
151,674 Total Clicks
Date Range:
Jul 15 — Apr 16
Trending:
Average
Consumer Insight Topics:
