Category
Lifestyle
Assisted Choices
Trend cluster
Category
Probiotic
Refreshment
Consumers embrace probiotic-rich health beverages.
4.1
Trend score
Trend
What is the Probiotic Refreshment trend?
Probiotic Refreshment: As consumers pursue natural ways to build a stronger immune system, many are gravitating towards probiotic beverages that help maintain a healthy balance of organisms in the body. Aside from well-known digestive properties, probiotics have the potential to improve mood, immunity, appearance and even mental functions, leaving room for more creative uses in products. This progression showcases that although vitality is the ultimate goal, consumers are becoming more concerned with the function and purpose of every ingredient that make up a product.
Trend themes
Themes within the Probiotic Refreshment trend
Three behaviours holding the trend together01
Probiotic Beverages
As consumers increasingly prioritize natural immune boosters, products that utilize probiotics for overall health and wellbeing have surged.
02
Flavor Innovation
Innovative flavor combinations, such as mushroom and cacao or grapefruit cinnamon, are emerging as companies seek to differentiate themselves in the probiotic beverage industry.
03
Effervescent Drinks
Effervescent probiotic drinks, often made from fermented vegetables, are gaining market share as consumers look for low-sugar, carbonated alternatives to traditional soda.
Industry implications
What the Probiotic Refreshment trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Companies involved in the beverage industry can tap into the growing demand for probiotic-rich natural beverages and experiment with innovative flavor combinations.
For
Health Food Industry
The health food industry can benefit from incorporating more probiotic-infused products to meet the consumers' demand for natural health-boosting alternatives.
For
Wellness Industry
As consumers increasingly prioritize natural methods of wellness, the wellness industry can offer probiotic products and focus on educating consumers about the benefits of gut health.
Workshop question
What does your brand do to keep up with quickly changing needs related to consumers' health?
Trend signals
Trend signals for Probiotic Refreshment
Trend score 4.1 out of 10, from popularity 60%, activity 54%, freshness 8%.
Popularity60%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Probiotic Refreshment trend
9 featured examples from Jan 8, 2015 to Sep 16, 2017CategoryLifestyle
Probiotic Coconut Shots
Thirty-Two Degrees Makes Two-Ounce Coconut Water Kefir Shots
The functional beverage industry can benefit from incorporating probiotic shots into their product line and catering to health-conscious consumers.
CategoryLifestyle
Exotic Digestive Beverages
Farmhouse Culture's Probiotic Beverages Encourage Good Gut Health
The probiotic beverage market presents a significant opportunity for beverage industry players to develop and market healthy beverage options.
CategoryLifestyle
Probiotic Fruit Juices
Goodbelly's Probiotic Drink Delivers Beneficial Bacteria Without Dairy
The beverage industry can incorporate probiotic fruit blends into their product portfolios, targeting health-conscious consumers.
CategoryLifestyle
Kefir-Infused Coconut Water
Inner-Eco's Probiotic Coconut Water Cultivates Good Health
Probiotic coconut water can add a vegan beverage option as a choice in the market for health enthusiasts.
CategoryLifestyle
Probiotic Mushroom Beverages
Health-Ade's Newest Kombucha Flavor Blends Cacao and Reishi Mushroom
Incorporating medicinal mushrooms into different food and beverage products presents a disruptive innovation opportunity in the industry.
CategoryLifestyle
Effervescent Probiotic Drinks
Farmhouse Culture's 'Gut Punch' is Naturally Sweetened with Stevia
The beverage industry can explore the opportunity of developing more probiotic-rich drinks, focusing on natural sweeteners and fermentation as key differentiators.
CategoryLifestyle
Probiotic Holiday Drinks
HEALTH-ADE's Holiday Beverages Boast Good Cheer and Health Benefits
The industry should explore the potential of incorporating probiotics and unique flavors in seasonal drinks to appeal to health-conscious consumers during the holidays.
CategoryLifestyle
Slimming Coffee Blends
Agnes Pauline Coffee Burns Fat While Boosting Energy Levels
Opportunity for beauty brands to create coffee blends that align with health and wellness trends and cater to busy professionals.
CategoryLifestyle
Flavored Probiotic Drinking Vinegars
Vitox Offers Uniquely Formulated, Health-Conscious Beverages
The flavored probiotic beverage trend presents an opportunity for beverage companies to develop innovative offerings that cater to the health-conscious consumer seeking both flavo…
