Category
Lifestyle
Assisted Choices
Trend cluster
Category
Probiotic
Dessert
Brands entice health-conscious consumers with probiotic-rich sweets.
3.7
Trend score
Trend
What is the Probiotic Dessert trend?
Probiotic Dessert: As brands look to provide consumers with responsible snacking choices, many are emerging with confectionery treats and dessert dishes enhanced with fermented ingredients. Both a means of satisfying a sweets craving as well as a means of investing in the healthy function of the body's systems, such health-supporting products use the ancient healing properties of fermented foods to achieve personal wellness. This shift showcases the modern attitude toward consumption as being a compromise between responsibility to one's health and serving one's cravings.
Trend themes
Themes within the Probiotic Dessert trend
Three behaviours holding the trend together01
Fermented Ingredients in Desserts
As brands emerge with confectionery treats and dessert dishes enhanced with fermented ingredients, they invest in the healthy function of the body's systems by achieving personal wellness while satisfying a sweets craving.
02
Vegan Probiotic Snacks
With an increasing demand for vegan and dairy-free snacks, many brands are launching puree popsicles and plant-based ice creams that are enriched with superfood ingredients and probiotics.
03
Healthy Probiotic Fruit Packs
With the rise of global population and demand for fresh food, Nomva fruit packs provide a natural alternative with billions of probiotics and a blend of fruit and vegetables to support the immune system.
Industry implications
What the Probiotic Dessert trend means for industry
Where the trend changes the playbookFor
Food Industry
Innovation opportunities include the development of new products and flavors which contain fermented ingredients or vegan probiotics.
For
Health and Wellness Industry
Disruptive innovation opportunities include developing innovative probiotic-rich food products related to desserts or snacks.
For
Technology Industry
Opportunities include the development of technology that can incorporate probiotics into food products in unique ways to improve digestive health.
Workshop question
How can you better accommodate today's well-educated consumer?
Trend signals
Trend signals for Probiotic Dessert
Trend score 3.7 out of 10, from popularity 46%, activity 56%, freshness 8%.
Popularity46%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Probiotic Dessert trend
5 featured examples from Mar 3 to Dec 16, 2016CategoryLifestyle
Soft-Serve Coconut Desserts
'CocoWhip' is a Bio-Fermented Vegan Coconut Ice Cream
Innovative plant-based dessert companies can leverage the demand for guilt-free, vegan dessert options by offering bio-fermented and superfood-infused products.
CategoryLifestyle
Probiotic-Packed Fruit Snacks
The Nomva Fruit Packs Each Contain Billions of Probiotics
Food manufacturers can capitalize on the rise of probiotic snacks by creating innovative and convenient fruit and vegetable pouches.
CategoryLifestyle
Yogurt-Inspired Ice Creams
The Newest Häagen-Dazs Japan Ice Cream Tastes Like Yogurt & Honey
Incorporating yogurt flavors and textures into ice cream to increase product variety.
CategoryLifestyle
Probiotic Puree Popsicles
Ruby Rockets are Powered by Fruits, Veggies and Dairy-Free Probiotics
The frozen snacks industry can explore the development of puree popsicles as a healthier alternative to traditional popsicles with added sugars.
CategoryLifestyle
Probiotic-Rich Ice Creams
This Plant-Based Ice Cream Ranage is Made with Probiotics
BoFood's new line of plant-based ice cream taps into the growing demand for plant-based food options that cater to various dietary restrictions, leading to opportunities for other…
