Brands entice health-conscious consumers with probiotic-rich sweets
Implications - As brands look to provide consumers with responsible snacking choices, many are emerging with confectionery treats and dessert dishes enhanced with fermented ingredients. Both a means of satisfying a sweets craving as well as a means of investing in the healthy function of the body's systems, such health-supporting products use the ancient healing properties of fermented foods to achieve personal wellness. This shift showcases the modern attitude toward consumption as being a compromise between responsibility to one's health and serving one's cravings.
Workshop Question - How can you better accommodate today's well-educated consumer?
Trend Themes
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Fermented Ingredients in Desserts — As brands emerge with confectionery treats and dessert dishes enhanced with fermented ingredients, they invest in the healthy function of the body's systems by achieving personal wellness while satisfying a sweets craving.
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Vegan Probiotic Snacks — With an increasing demand for vegan and dairy-free snacks, many brands are launching puree popsicles and plant-based ice creams that are enriched with superfood ingredients and probiotics.
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Healthy Probiotic Fruit Packs — With the rise of global population and demand for fresh food, Nomva fruit packs provide a natural alternative with billions of probiotics and a blend of fruit and vegetables to support the immune system.
Industry Implications
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Food Industry — Innovation opportunities include the development of new products and flavors which contain fermented ingredients or vegan probiotics.
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Health and Wellness Industry — Disruptive innovation opportunities include developing innovative probiotic-rich food products related to desserts or snacks.
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Technology Industry — Opportunities include the development of technology that can incorporate probiotics into food products in unique ways to improve digestive health.
