Retailers engage consumers by supporting feedback and creativity
Implications - In the peer-to-peer economy, retailers are not only responsible for providing goods and services to consumers, but also creating a collaborative and meaningful shopping experience. As a result, retailers are nurturing the creativity and involvement of their customers, whether it's by supporting entrepreneurial ventures or collecting honest feedback. This approach introduces a human element to the consumer-brand relationship that's necessary to stay competitive in the growing sharing economy.
Workshop Question - How are you leveraging crowdsourcing to improve overall consumer satisfaction and increase engagement?
Trend Themes
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Collaborative Retail — Retailers are creating collaborative shopping experiences by nurturing the creativity and involvement of their customers, and supporting entrepreneurial ventures or collecting honest feedback.
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Peer-to-peer Retailing — Retailers are moving to peer-to-peer business model to increase promotion with each purchase made.
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User-generated Feedback — Retailers are leveraging user-generated feedback to promote new inventions and gain insights about a range of products.
Industry Implications
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Retail Industry — Retailers can innovate and differentiate themselves by creating collaborative shopping experiences, moving to peer-to-peer business models, and leveraging user-generated feedback for promotion and insights.
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E-commerce Industry — E-commerce companies can learn from retailers and create collaborative shopping experiences, move to peer-to-peer business models, and leverage user-generated feedback for promotion and insights.
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Consumer Goods Industry — Consumer goods companies can innovate and differentiate themselves by promoting ethical shopping practices, supporting independent artisans, and leveraging user-generated feedback for promotion and insights.
