Category
Lifestyle
Assisted Choices
Trend cluster
Category
Remixed
Fright
Fans look for subversive ways to enjoy traditional genres.
4.9
Trend score
Trend
What is the Remixed Fright trend?
Remixed Fright: The desire amongst consumers to experience "classic" content in new ways persists, especially in the digital age. As a result, media producers are subverting and reinterpreting traditional genres in ways that are both more immersive and more inclusive. As typical fans become content creators themselves, they desire to see more experimental and hands-on treatment of their favorite entertainment.
Trend themes
Themes within the Remixed Fright trend
Three behaviours holding the trend together01
Immersive Horror Experiences
As technology advances, horror fans are seeking out more immersive and interactive experiences that challenge traditional horror storytelling, including VR horror films, horror game trailers, and horror simulations.
02
Subversive Media Interpretations
Creative media producers are reinterpreting classic genres and iconic horror characters in ways that are both inclusive and engaging, leading to new niche industries such as horror film rating platforms and horror GIF design studios.
03
Horror Tourism
'The Shining' hotel becoming a horror museum, as well as the rise of new horror-based attractions and experiences, demonstrate that there is a growing market for horror tourism that spans the entertainment and hospitality industries.
Industry implications
What the Remixed Fright trend means for industry
Where the trend changes the playbookFor
Entertainment Technology
New innovations in entertainment technology such as virtual reality and VRcade multiplayer technology are disrupting traditional horror movie storytelling and creating new opportunities for immersive experiences that blur the lines between reality and fiction.
For
Creative Media Production
As traditional media becomes more interactive and inclusive, there is an opportunity for creative media producers to innovate new horror genre interpretations and designs for niche horror fan markets.
For
Hospitality
Creative horror tourism experiences are proving to be a potentially profitable market in the hospitality industry, opening the door for horror-themed museums, attractions, and interactive experiences that offer something unique for adventurous guests.
Workshop question
Does your brand do a good job of eliciting an emotional reaction from consumers? If you had to use technology to that end, what would that experience look like?
Trend signals
Trend signals for Remixed Fright
Trend score 4.9 out of 10, from popularity 73%, activity 65%, freshness 8%.
Popularity73%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Remixed Fright trend
8 featured examples from Nov 1, 2014 to Aug 2, 2017CategoryTech
Virtual Reality Horror Films
With Oculus Rift, You Can Watch a Horror Movie in First-Person
VR horror presents a new creative direction for filmmakers to explore in the horror genre
CategoryArt & Design
Horror Mansion Museums
The Stanley Hotel from 'The Shining' is Becoming a Scary Interactive Museum
The trend of immersive and interactive horror museum attractions is a disruptor in the entertainment and leisure industry as it creates new, engaging experiences for consumers.
CategoryTech
Quirky Horror Movie GIFs
Thse Animations Bring a Sense of Humor to Murderous Movie Characters
A disruption in traditional horror movie animation can open doors to new audiences as well as retain current ones.
CategoryTech
VR Horror Games
The 'Alien: Isolation' VR Mode is Compatible with Oculus SDK and Rift Headsets
The gaming industry can tap into the potential of VR technology with innovative applications to provide immersive and interactive gaming experiences.
CategoryTech
Frightening VR Attractions
The Universal Orlando Resort's 'Repository' is a New Horror Simulator
Integrating innovative technologies to create captivating and immersive experiences for visitors.
CategoryMarketing
VR Horror Movie Trailers
The New Blair Witch VR Trailer Creates an Immersive Experience for Fans
Opportunities for film industry professionals to leverage virtual reality to enhance movie promotions and advertising.
CategoryTech
Scary Film-Rating Platforms
Reel Scary is a Site that Allows Users to Rate Different Horror Movies
Disruptive innovation opportunity: Introduce a disruptive film rating platform that transforms the way movies are evaluated and recommended to viewers, enhancing the movie-watchin…
CategoryPop Culture
Surreal Scary Movie Tributes
This Clip Combines Halloween Classics to Create an Even Stranger Film
Opportunities for filmmakers to experiment with blending different movie genres and iconic characters to create new and unique content.
