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Quantified Self-Care

Consumers collect information about their personal care habits

Implications - No longer satisfied with merely applying products, consumers now wish to check the status of their skin, body and health throughout the day. Going one step beyond diagnostics, this shift indicates a consumer desire to be constantly updated on their progress. The digital revolution has ultimately created a consumer who relies on data to cultivate the most targeted personal routines.

Workshop Question - How can you better accommodate the modern consumers' need for real-time updates in all aspects of their lifestyle?

SCORE 5

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4 Featured, 27 Examples: 98,746 Total Clicks

Date Range: Feb 16 - Feb 16

Trending: Warm

Consumer Insight Topics: Tech Fashion Lifestyle Gadgets Health Cosmetics

Featured Examples

Skin Moisture Detectors - 'Mlizhi' is a Device That is Used to Detect Skin Moisture Levels

SCORE 5.2

Warm 2,878 Clicks Pub: Feb 24, 16

Skin Moisture Detectors

'Mlizhi' is a Device That is Used to Detect Skin Moisture Levels

‘Mlizhi’ is the name of a handheld skincare device that’s designed to help women read and record their levels of skin moisture. The handheld Smart Skin Moisture Detector device... [More]

Ultrasonic Skin Infusers - This JeNu Product Helps to Maximize the Absportion of Skincare Products

SCORE 5.2

Warm 1,567 Clicks Pub: Feb 24, 16

Ultrasonic Skin Infusers

This JeNu Product Helps to Maximize the Absportion of Skincare Products

Rather than marketing the JeNu Ultrasonic Infuser as the be-all and end-all of skincare, this gadget is branded in a friendly way that says: “Keep your skincare, just add JeNu.” This... [More]

Skin Analysis Apps - 'Beautecam' Works with a Magnifying Phone Attachment to Look at Skin Closely

SCORE 5.2

Warm 8,966 Clicks Pub: Feb 24, 16

Skin Analysis Apps

'Beautecam' Works with a Magnifying Phone Attachment to Look at Skin Closely

‘Beautecam’ is an app from Japanese company Rakuraku Corporation that provides a more comprehensive skin analysis than most skincare applications. This is because the free-to-download... [More]

Skin-Analyzing Smartphone Apps - The Memoret Lens and Hada More App Perform an At-Home Skin Test

SCORE 4.4

Average 6,193 Clicks Pub: Feb 24, 16

Skin-Analyzing Smartphone Apps

The Memoret Lens and Hada More App Perform an At-Home Skin Test

Although skin tests are typically done at the cosmetics counter, the Memoret lens and Hada More app are designed to offer ladies the ability to perform the test from home. The Japanese skin care... [More]