Consumers collect information about their personal care habits
Implications - No longer satisfied with merely applying products, consumers now wish to check the status of their skin, body and health throughout the day. Going one step beyond diagnostics, this shift indicates a consumer desire to be constantly updated on their progress. The digital revolution has ultimately created a consumer who relies on data to cultivate the most targeted personal routines.
Workshop Question - How can you better accommodate the modern consumers' need for real-time updates in all aspects of their lifestyle?
Trend Themes
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Quantified Skin Health — Consumers wish to use technology to track their skin health and monitor the efficacy of their skincare routine throughout the day.
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DIY Skin Analysis — Consumers want to perform in-home skin analysis with the help of magnifying phone lenses, smartphone apps, and portable diagnostic devices.
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Ultrasonic Skincare Infusion — Gadgets using ultrasonic power offer a way to boost the absorption of topically applied skincare products.
Industry Implications
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Beauty and Personal Care — Surveying the use of technology in the skin analysis and personal care industry.
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Health and Wellness — Monitoring of the skin in real time and the efficacy of personal habits will become important in health-conscious industries
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Telecommunications — Mobile apps and smartphone integrations with consumer electronics are significant in tracking and assessing skin health and wellness.
