The New Cheetos Burrito is a Culinary Mash-Up for Snack Food-Lovers
Katherine Pendrill — July 28, 2016 — Lifestyle
References: brandeating & grubstreet
Taco Bell recently announced that it will be testing a new Cheetos Burrito that combines a classic Mexican dish with a popular snack food. The new culinary mash-up follows the success of the Cheetos Crunchwrap Slider, which was recently tested in the Canadian market.
The Cheetos Burrito is similar to a standard Taco Bell burrito in that it is made with rice, seasoned beef, sour cream and nacho cheese sauce wrapped in a flour tortilla and grilled. The main difference is that the new dish also includes Crunchy Cheetos, which are meant to add an extra dose of cheesy flavor and a delightfully crunchy texture. The new dish will make its debut in Cincinnati, Ohio, where the chain will test out the popularity of the junk food mash-up.
The new Cheetos Burrito is part of a larger shift towards outrageous hybrid dishes at fast food restaurants.
The Cheetos Burrito is similar to a standard Taco Bell burrito in that it is made with rice, seasoned beef, sour cream and nacho cheese sauce wrapped in a flour tortilla and grilled. The main difference is that the new dish also includes Crunchy Cheetos, which are meant to add an extra dose of cheesy flavor and a delightfully crunchy texture. The new dish will make its debut in Cincinnati, Ohio, where the chain will test out the popularity of the junk food mash-up.
The new Cheetos Burrito is part of a larger shift towards outrageous hybrid dishes at fast food restaurants.
Trend Themes
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Hybrid Fast Food — The success and popularity of hybrid fast-food dishes, like the Cheetos Burrito, continue to inspire more outlandish culinary mash-ups.
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Snack-food Mash-ups — The combination of classic fast-food dishes with popular snack foods, like the Cheetos Burrito, is a trend that's here to stay.
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Flavor-mixing — Fast-food restaurants are exploring ways to mix and match flavors in innovative ways, as seen in the Cheetos Burrito and other hybrid dishes.
Industry Implications
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Fast Food Industry — Fast food chains have an opportunity to tap into the trend of hybrid dishes, like the Cheetos Burrito, to create innovative menu items and entice customers with unique flavor combinations.
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Snack Food Industry — The popularity of the Cheetos Burrito highlights a growing trend of incorporating snack foods into other culinary creations, creating new opportunities for snack food companies to collaborate with restaurants to create new products.
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Food Packaging Industry — As fast food restaurants continue to experiment with unconventional culinary combinations, there is a need for creative and innovative packaging solutions to protect and preserve these new menu items and prevent them from becoming messy or difficult to eat.
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