Category
Lifestyle
Assisted Choices
Trend cluster
Category
Marketing
Memorabilia
Collectible items demonstrate the importance of in-person marketing.
3.1
Trend score
Trend
What is the Marketing Memorabilia trend?
Marketing Memorabilia: Instead of focusing solely on digital content, entertainment marketers are investing extra time executing in-store promotions and giveaways. Offering collectible items not only appeals to the super-fan, but also works to attract new viewers by engaging them in a sense of exclusivity. More importantly, tangible offerings ensure that an experience is not only immediately shareable, but memorable long after the event has taken place.
Trend themes
Themes within the Marketing Memorabilia trend
Three behaviours holding the trend together01
In-store promotions and giveaways
Entertainment marketers are investing extra time executing in-store promotions and giveaways to attract new viewers and engage them in a sense of exclusivity.
02
Personalized in-theater experience
Recent promotions by cinemas demonstrate how personalized in-theater experience through special tickets and collectible merchandise can cater to super fans.
03
Collectibles and exclusivity
The appeal of collectible items lies in the sense of exclusivity created by their limitation and the desirability of owning 'limited edition' items.
Industry implications
What the Marketing Memorabilia trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Marketers can focus more time on executing in-store promotions and giveaways to create exclusivity and attract more consumers.
For
Entertainment Industry
Entertainment industry professionals can incorporate collectible items and special promotions to provide more personalized in-theater experiences for fans.
For
Manufacturing Industry
Manufacturers can respond to the growing demand for limited-edition collectibles and souvenirs by producing more items to meet the consumers' desires.
Workshop question
What impact does in-person marketing have on your business? Are consumers walking away with something memorable?
Trend signals
Trend signals for Marketing Memorabilia
Trend score 3.1 out of 10, from popularity 41%, activity 44%, freshness 8%.
Popularity41%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Marketing Memorabilia trend
5 featured examples from Apr 18, 2015 to Feb 23, 2016CategoryArt & Design
Concert LED Wristbands
The Country Music Awards Lets Fans Rock Out with Hi-Tech Souvenirs
The entertainment industry can use LED wristbands to enhance live performances and create memorable experiences for attendees.
CategoryLifestyle
Minion Snack Packaging
Capri-Sun's Minion-Branded Juice and Snacks Playfully Include Pop Culture
The food and beverage industry can take advantage of releasing limited-edition flavors and collectible giveaways to coincide with a popular movie release to increase sales and bra…
CategoryMarketing
Collectible Movie Tickets
This Theater Offered Collectible Tickets for the New James Bond Movie
Movie theaters have the opportunity to personalize the in-theater experience through special tickets and collectibles.
CategoryMarketing
Promotional Cinema Giveaways
This Theater Provided Star Wars Fans with Collectible 3D Glasses
Cinemas can explore the potential of offering collectible merchandise and personalized experiences to attract and retain super fans.
CategoryMarketing
Limited-Edition Movie Tickets
This Hunger Games Promotion Involved Collectible Movie Tickets
Opportunity for the entertainment industry to leverage collectible movie tickets and personalized viewing experiences to attract and retain consumers.
