Collectible items demonstrate the importance of in-person marketing
Implications - Instead of focusing solely on digital content, entertainment marketers are investing extra time executing in-store promotions and giveaways. Offering collectible items not only appeals to the super-fan, but also works to attract new viewers by engaging them in a sense of exclusivity. More importantly, tangible offerings ensure that an experience is not only immediately shareable, but memorable long after the event has taken place.
Workshop Question - What impact does in-person marketing have on your business? Are consumers walking away with something memorable?
Trend Themes
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In-store Promotions and Giveaways — Entertainment marketers are investing extra time executing in-store promotions and giveaways to attract new viewers and engage them in a sense of exclusivity.
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Personalized In-theater Experience — Recent promotions by cinemas demonstrate how personalized in-theater experience through special tickets and collectible merchandise can cater to super fans.
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Collectibles and Exclusivity — The appeal of collectible items lies in the sense of exclusivity created by their limitation and the desirability of owning 'limited edition' items.
Industry Implications
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Marketing and Advertising — Marketers can focus more time on executing in-store promotions and giveaways to create exclusivity and attract more consumers.
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Entertainment Industry — Entertainment industry professionals can incorporate collectible items and special promotions to provide more personalized in-theater experiences for fans.
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Manufacturing Industry — Manufacturers can respond to the growing demand for limited-edition collectibles and souvenirs by producing more items to meet the consumers' desires.
5 Featured, 29 Examples:
148,184 Total Clicks
Date Range:
Apr 15 — Feb 16
Trending:
Average
Consumer Insight Topics:
