To celebrate the release of 'Spectre,' Regal Cinemas offered collectible tickets to super fans. In recent years, movie theaters have been looking for clever ways to enhance the in-theater experience. This promotion gave fans a chance to commemorate the release of a new movie with a limited-edition collectible.
To promote the premier of Spectre last fall, Regal Cinemas offered a special promotion for fans. For $100, any movie-goer could purchase a special ticket that allowed them to see a screening of the movie once a day for the entire run of the film. To make the experience even more special, Regal Cinemas provided these super fans with a collectible ticket made from black anodized steel and laser etched with the Spectre symbol. Fans could even have their ticket personalized with their name.
The Spectre promotion demonstrates a unique way that cinemas can personalize the in-theater experience with special tickets and other collectibles.