Category
Lifestyle
Serial Snacking
Trend cluster
Category
Exposed
Organic
Seeking sincerity, consumers turn to open packaging designs to determine freshness.
4.5
Trend score
Trend
What is the Exposed Organic trend?
Exposed Organic: As consumers grow more health-conscious and subsequently less trusting of store-bought goods, a desire for authenticity prompts buyers to look beyond aesthetics for nutritional verification. Offering an effective method of gauging both freshness and organic sincerity, exposed packaging allows consumers to touch, feel and inspect the products they seek to consume. This speaks to a desire for nutritional transparency that provides a more tangible method of assurance.
Trend themes
Themes within the Exposed Organic trend
Three behaviours holding the trend together01
Exposed Packaging
Consumers seek nutritional transparency and freshness through packaging that allows them to touch and feel the products, creating opportunities for companies to highlight the authenticity of their offerings.
02
Functional Packaging
Consumers value packaging that goes beyond aesthetics and provides additional functions, like self-watering designs or see-through windows, to create added value in products and reduce waste.
03
Sustainability Branding
Companies are embracing sustainability as a key message in their branding efforts, clearly labeling and explaining their sustainable practices to build trust with consumers.
Industry implications
What the Exposed Organic trend means for industry
Where the trend changes the playbookFor
Food and Beverage
In the food and beverage industry, brands can utilize packaging to showcase authenticity, freshness, and sustainability of their offerings, while providing added value for consumers and reducing waste.
For
Retail
The retail industry can benefit from packaging that provides additional functions beyond aesthetics, such as self-watering designs or see-through windows, to create added value for products and differentiate from competitors.
For
Environmental
In the environmental industry, companies can leverage sustainable branding to communicate their practices and build trust with consumers, ultimately contributing to the greater good and encouraging sustainable practices.
Trend signals
Trend signals for Exposed Organic
Trend score 4.5 out of 10, from popularity 61%, activity 66%, freshness 8%.
Popularity61%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Exposed Organic trend
6 featured examples from Apr 17, 2014 to Jun 18, 2016CategoryLifestyle
Self-Watering Packaging Designs
Duncan Anderson Designs a Package to keep Herbs Fresh
Companies in the food packaging industry should invest in developing innovative technologies that extend the shelf life of their products and support sustainability initiatives
CategoryLifestyle
See-Through Seafood Packaging
Tou Prevezanou Frozen Cooked Seafood is Ready to Use in Recipes
The food packaging industry should explore the use of see-through materials and innovative design concepts to enhance the perceived freshness and appeal of their products.
CategoryEco
Transparent Sustainability Branding
This Company Clearly Defines its Sustainable Policies
The industry where companies like Cleaver's are introducing transparent sustainability branding in their packaging to attract eco-conscious consumers.
CategoryLifestyle
Playful Superfood Packs
Love Beets Rolls Out a New Packaging Concept
Innovations in packaging design can enhance the appeal of natural and organic food products and disrupt traditional packaging processes.
CategoryLifestyle
Ultra-Fresh Pistachio Branding
Pistachio Provenance Boasts Vibrant Packaging That Oozes Freshness
The innovative packaging system of the pistachio brand presents an opportunity for businesses in the food packaging industry to introduce new designs that address consumers' funct…
CategoryLifestyle
Literal Hand-Picked Packaging
Fresh Picked Certified Organic by Allysha Bendik is Sustainable
The food and beverage industry can benefit from the trend towards hand-inspired, minimalist packaging that also incorporates sustainable materials to appeal to health-conscious co…
