Sensory Packaging
Instant
Gourmet
Seeking convenience, consumers turn to cuisine makers to create gourmet goods.
Trend
What is the Instant Gourmet trend?
Instant Gourmet: While healthy living is becoming more commonplace, purchasing organic and freshly made goods can be both costly and hard to acquire. Seeking to adhere to a nutritional lifestyle in a more pragmatic manner, consumers are turning to customized cuisine makers to create gourmet foods through more convenient, at-home techniques. Allowing consumers to add, adjust and alter ingredients to their desire, these cuisine makers reflect a need for healthy consumption in a more efficient, yet customized manner.
Trend themes
Themes within the Instant Gourmet trend
Three behaviours holding the trend togetherCustomized Cuisine
Consumers are turning to customized cuisine makers to create gourmet foods through more convenient, at-home techniques, reflecting a need for healthy consumption in a more efficient, yet customized manner.
Automated Food Preparation
Automated food preparation is becoming increasingly popular with gadgets such as the Rotimatic and the Sushi Bazooka, allowing for quick and efficient preparation of traditional dishes.
Simplified Cooking Techniques
Simplified and user-friendly cooking techniques are being developed with gadgets such as the Personal Pie Maker and Sushezi Sushi Made Easy, making the creation of once difficult dishes easier and accessible to the general public.
Industry implications
What the Instant Gourmet trend means for industry
Where the trend changes the playbookFood and Beverage
Developing innovative and user-friendly culinary products, such as automated food preparation gadgets and customized cuisine makers, to meet the needs of consumers looking for both convenience and healthy options.
Home Appliance
Continuing to innovate and streamline the kitchen experience with the development of small and efficient kitchen gadgets, such as automated roti and pizza makers, that focus on ease-of-use and accessibility.
Consumer Electronics
Incorporating smart technology into the kitchen space through gadgets such as the Rotimatic and Personal Pie Maker, allowing for greater efficiency and control in food preparation.
Trend signals
Trend signals for Instant Gourmet
Trend score 3.9 out of 10, from popularity 52%, activity 58%, freshness 8%.
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Evidence
Examples of the Instant Gourmet trend
5 featured examples from Mar 8, 2013 to Apr 15, 2014Automatic Roti Makers
The Rotimatic Will Quickly Whip Up Traditional Indian Flat Bread
The rise of automated roti makers points to a potential transformative trend in the kitchen appliance industry, creating opportunities for manufacturers and retailers.
Gourmet Pizza Makers
The Petite Pizzeria Allows Foodies to Make Freshly Baked Pies at Home
Opportunities for developing innovative gourmet pizza-making products for the home cook or the foodservice industry.
Simplified Sushi Rollers
The Sushezi is the Ideal Device for Sushi Lovers
The Sushezi is a disruptive innovation opportunity in the kitchen appliance industry, providing a unique way to make sushi at home.
Assisting Sushi-Preperation Gadgets
The Sushi Bazooka Helps You Effortlessly Make the Perfect Roll
Companies in the Kitchen Appliance industry could explore the creation of more gadgets like the Sushi Bazooka that automate the cooking process and make it easier for people to co…
Bite-Sized Pie Makers
The Personal Pie Maker Makes the Delectable Treat in a Snap
Opportunity for the kitchen appliance industry to create specialized machines for making pies and pastry shells.