Trend cluster
Category

Instant
Gourmet

Seeking convenience, consumers turn to cuisine makers to create gourmet goods.

Automatic Roti MakersGourmet Pizza MakersSimplified Sushi RollersAssisting Sushi-Preperation GadgetsBite-Sized Pie Makers

Trend

What is the Instant Gourmet trend?

Instant Gourmet: While healthy living is becoming more commonplace, purchasing organic and freshly made goods can be both costly and hard to acquire. Seeking to adhere to a nutritional lifestyle in a more pragmatic manner, consumers are turning to customized cuisine makers to create gourmet foods through more convenient, at-home techniques. Allowing consumers to add, adjust and alter ingredients to their desire, these cuisine makers reflect a need for healthy consumption in a more efficient, yet customized manner.

Trend themes

Themes within the Instant Gourmet trend

Three behaviours holding the trend together
01

Customized Cuisine

Consumers are turning to customized cuisine makers to create gourmet foods through more convenient, at-home techniques, reflecting a need for healthy consumption in a more efficient, yet customized manner.

02

Automated Food Preparation

Automated food preparation is becoming increasingly popular with gadgets such as the Rotimatic and the Sushi Bazooka, allowing for quick and efficient preparation of traditional dishes.

03

Simplified Cooking Techniques

Simplified and user-friendly cooking techniques are being developed with gadgets such as the Personal Pie Maker and Sushezi Sushi Made Easy, making the creation of once difficult dishes easier and accessible to the general public.

Industry implications

What the Instant Gourmet trend means for industry

Where the trend changes the playbook
For

Food and Beverage

Developing innovative and user-friendly culinary products, such as automated food preparation gadgets and customized cuisine makers, to meet the needs of consumers looking for both convenience and healthy options.

For

Home Appliance

Continuing to innovate and streamline the kitchen experience with the development of small and efficient kitchen gadgets, such as automated roti and pizza makers, that focus on ease-of-use and accessibility.

For

Consumer Electronics

Incorporating smart technology into the kitchen space through gadgets such as the Rotimatic and Personal Pie Maker, allowing for greater efficiency and control in food preparation.

Trend signals

Trend signals for Instant Gourmet

Trend score 3.9 out of 10, from popularity 52%, activity 58%, freshness 8%.

Popularity52%
Activity58%
Freshness8%
Audience
30%Men
70%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific