Trend cluster
Category

Tactual
Tech

As touch technology becomes old news, tactile-based innovations rise.

Shape-Shifting CellphonesHack-Proof Biometric DevicesHigh-Tech Biometric LuggageFuturistic Fingerprint LocksComprehensive Home Controllers

Trend

What is the Tactual Tech trend?

Tactual Tech: The consumer electronics industry has spent decades perfecting touchscreen technology, but just as the perfection is peaked, so is the interest by users. As consumers move to prefer tactile experiences with tech, brands are responding in kind with innovations that stimulate through texture to further prepare users for an enhanced biometric experience in the future.

Trend themes

Themes within the Tactual Tech trend

Three behaviours holding the trend together
01

Tactile Technology

As consumers begin to prefer tactile experiences with tech, brands are innovating to stimulate senses through texture.

02

Biometric Security

Innovative developments in biometric security have led to the creation of devices that use fingerprints and other biometric data to keep individuals and their belongings safe.

03

Universal Remotes

Universal remotes are being revamped to offer users an all-in-one solution with advanced features and sleek designs.

Industry implications

What the Tactual Tech trend means for industry

Where the trend changes the playbook
For

Consumer Electronics

With the rise in tactile technology, the consumer electronics industry has an opportunity to create new products that offer unique sensory experiences.

For

Home Security

The development of biometric security devices offers the home security industry an opportunity to provide consumers with advanced options for keeping their homes and belongings secure.

For

Smart Home

The advancement of universal remotes presents an opportunity for the smart home industry to provide homeowners with a synchronized solution for managing all aspects of their home.

Trend signals

Trend signals for Tactual Tech

Trend score 4.5 out of 10, from popularity 70%, activity 57%, freshness 8%.

Popularity70%
Activity57%
Freshness8%
Audience
70%Men
30%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Asia-Pacific