Category
Lifestyle
Serial Snacking
Trend cluster
Category
Organic
Blend
Seeking nutritional variety, consumers turn to blended meal creations.
2.8
Trend score
Trend
What is the Organic Blend trend?
Organic Blend: While adhering to a nutritional diet helps to maintain overall health, managing the variety of nourishments needed on a daily basis can be overwhelming. Keeping in tow with a desire for health-conscious consumption, consumers are turning to blended meal concoctions to combine fresh, homegrown goods into a compact, and easily adaptable meal. The amalgamation of organic goods speaks to a desire to maintain nutritional living in a more timely, yet flexible manner.
Trend themes
Themes within the Organic Blend trend
Three behaviours holding the trend together01
Blended Meal Creations
The trend for combining fresh, homegrown goods into compact, and easily adaptable meal is a disruptive innovation opportunity for companies looking to invest in healthy meal solutions.
02
Homemade Organic Baby Food
The homemade organic baby cuisine trend offers an opportunity for startup companies to provide affordable organic baby food to health-conscious parents.
03
Natural and Fresh Ingredient Jams
The trend for natural and fresh ingredient jams is a disruptive innovation opportunity for companies looking to create new and unique flavors while prioritizing all-natural ingredients and seasonal produce.
Industry implications
What the Organic Blend trend means for industry
Where the trend changes the playbookFor
Meal Delivery Services
Meal delivery services can invest in blended meal creations and provide customers with a variety of wholesome meal options.
For
Organic Baby Food Companies
Organic baby food companies can capitalize on the trend for homemade organic baby food and provide ready-to-eat meal solutions to parents.
For
Jam and Preserve Producers
Jam and preserve producers can create unique flavor combinations using natural and seasonal ingredients, and market them to health-conscious consumers looking for all-natural options.
Trend signals
Trend signals for Organic Blend
Trend score 2.8 out of 10, from popularity 41%, activity 34%, freshness 8%.
Popularity41%
Activity34%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Organic Blend trend
4 featured examples from Apr 10, 2013 to Sep 17, 2014CategoryLifestyle
Homemade Homestead Jams
The Youngs Farm Natural Jams are Made with Fresh Fruit Ingredients
The food and beverage industry can benefit from incorporating authentic all-natural jams made with fresh fruit ingredients.
CategoryLifestyle
Home-Prepared Infant Meals
This Homemade Organic Baby Cuisine is Prepared Naturally
Disruptive innovation opportunity in the baby food manufacturing industry by introducing organic and homemade options.
CategoryLifestyle
Exotic Gourmet Infant Food
This Spiced Baby Food Recipe Will Make Your Baby Smile
Food companies can tap into the market for gourmet baby food with unique flavor profiles that cater to parents who want the best for their children.
CategoryLifestyle
Homemade Coco-Hazelnut Spreads
This Recipe for Homemade Nutella is Decadently Delectable
Manufacturers can capitalize on the trend of healthier, customizable nut butter spreads by creating DIY kits or offering recipes and tips for creating homemade versions of their o…
