In order to communicate 'Pear' as a producer of organic products like honey and nuts, packaging was developed in order to deliver the trust and branding that consumers have come to expect with authentic marketing.
The fusion of organic and handmade elements elevate the values of the brand like good health and nutrition. In order to be as simple and straightforward as possible, the packaging consists of simple, yet elegant high-quality materials.
On the packaging for products like Pear's Australian Raw Honey and Australian Almonds, there's even a small equation that's created with a blend of graphics and text in order to suggest a recommended daily serving that will play a part in ensuring optimal consumer health. By embracing simplicity, the understated branding proves that it has nothing to hide.
Handmade Food Branding
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The Packaging for 'Pear' Explores Trust and Branding
- By: Laura McQuarrieDec 10, 2015