The social networking race literally becomes a game for young Millenials
Implications - Despite a resonating shift away from Facebook by younger generations, the social media content race is still palpable amid users that are flooding networks with information, which has lead to the networks literally becoming games to 'win.' Using content as currency, the games put an emphasis on maintaining relevancy with younger Millennial users who are more drawn in by visual content that doesn't require overt thought or skill to create.
Trend Themes
1. Gamification of Social Media - Young Millennials are 'winning' social media networking games by using content as currency, which creates opportunities for businesses to explore gamification as a way to increase engagement among younger generations.
2. Gamification of Popular Websites - Internet users are increasingly looking for ways to turn their favorite sites, like Reddit and Twitter, into games, which presents an opportunity for businesses to explore how gamification can increase engagement and user loyalty on their own platforms.
3. Social Media-integrated Video Games - With games like #Dungeon allowing users to generate new levels by tweeting lines of code, there is potential for businesses to integrate social media into their own gaming experiences, creating new opportunities for user-generated content and engagement.
Industry Implications
1. Social Media Marketing - Businesses can explore gamification and social media-integrated gaming experiences to increase engagement and loyalty among younger Millennial audiences.
2. Website Design and Development - Gamification of popular websites presents an opportunity for businesses to explore creating interactive experiences that increase user engagement and loyalty.
3. Video Game Development - Social media-integrated video games, like #Dungeon, open new opportunities for user-generated content and engagement, and businesses can explore integrating social media into their own gaming experiences to increase engagement among players.
4 Featured, 36 Examples:
201,128 Total Clicks
Date Range:
Aug 13 — May 14
Trending:
Average
Consumer Insight Topics:
