'AchievementBird' is a Twitter tool and new ghost account that’s being used to help users measure their engagement levels.
As its name suggests, AchievementBird sends users stats on their number of retweets, favourites, mentions and follows through direct message, using info from Twitter analytics. These stats are also measured against a Twitter user’s typical engagement levels, which is extremely helpful for figuring out what kind of content your followers do and do not respond to.
This account is alike other Twitter experiments, including accounts like MagicRecs and EventParrot, which both deliver custom reports to users via direct message. Currently, the account’s tweets are protected, but Twitter users can still send a request to begin engagement with this account.
Why This Trend Is Growing
- Gamified Metrics
- Creating gamified metrics to measure engagement can provide a more fun and interactive way for users to track their social media activity.
- Custom Reports Via Direct Message
- Developing custom reports for users via direct message can provide a more personalized approach to delivering social media analytics.
- Performance Benchmarking
- Using data to benchmark performance against typical engagement levels can help users understand what kinds of content their followers are responding to.
Industries Being Reshaped
- Social Media Marketing
- Social media marketers can use gamified metrics to track the engagement of their campaigns and improve their strategies.
- Digital Analytics
- Developing custom reports via direct message can provide digital analytics companies with a unique value proposition to attract and retain clients.
- Social Media Management
- Performance benchmarking can help social media management companies better understand their clients' engagement and suggest content optimizations.
