Wheaty's is a healthy snack brand that specializes in vegan deli meat options that taste almost as good as the real thing. Consisting of salami, smoked meat and sausage options, the brand's product range is tasty, health-conscious and most importantly free from animal bi-products -- making it ideal for those with vegetarian or vegan diet restrictions.
In addition to vegan deli meats like traditional salamis, Wheaty's also offers more specialized meat alternatives like spiced Chorizo sausages and even poultry options that are infused with fresh bell pepper slices.
Targeting a growing demographic of vegan consumers, brands like Wheaty's prove that one doesn't have to sacrifice taste for nutrition, a theme behind the company's delicious meat alternatives that mimic the taste of deli favorites without the animal bi-products.
Why This Trend Is Growing
- Plant-based Deli Meat
- Opportunity to disrupt the traditional deli meat industry by offering plant-based alternatives that mimic the taste of real meat.
- Specialized Vegan Options
- Meeting the demand for specialized vegan options by offering alternatives like spiced Chorizo sausages and poultry infused with fresh bell pepper slices.
- Taste-driven Health Consciousness
- Catering to health-conscious consumers who value both taste and nutrition by providing vegan deli meats that are free from animal bi-products.
Industries Being Reshaped
- Food and Beverage
- Opportunity for disruptive innovation in the food and beverage industry by capitalizing on the growing demand for plant-based meat alternatives.
- Natural and Organic
- The natural and organic industry can tap into the market of health-conscious consumers seeking vegan deli meat options that align with their dietary preferences.
- Specialty Foods
- Specialty food brands can expand their product offerings by introducing vegan deli meats to cater to the increasing number of vegan consumers.
