This concept for a range of tinned seafood was created by graphic designer Riccardo Tosoni of Torino, Italy. The intriguing concept features three female characters, who serve as unofficial mascots for the product. The aluminum tins feature ultra-modern illustrations that are inspired by local characters. Each aluminum tin is then wrapped in paper outfitted with the same pattern.
The narrative branding concept succeeds in creating a story that is both eye-catching and rooted in history and the heritage of the town. The three flavors included in the range are Paulette Citron (blue), Jesusa Pimienta (red) and Glenna Mustard (yellow). The packaging features a handful of information that further communicate the origin and freshness of the sardines, including a "handcrafted with love."
Key Themes Behind This Trend
- Narrative Branding
- Disruptive innovation opportunity: Explore storytelling and incorporating local characters to create engaging and memorable branding experiences.
- Graphic Design
- Disruptive innovation opportunity: Experiment with modern and unique illustrations to create visually striking packaging that stands out in the market.
- Heritage-inspired Packaging
- Disruptive innovation opportunity: Tap into nostalgia and tradition by incorporating historical elements into product packaging for a sense of authenticity.
Where This Applies
- Food Packaging
- Disruptive innovation opportunity: Rethink traditional packaging methods and design to create visually appealing and storytelling-oriented food packaging concepts.
- Seafood Industry
- Disruptive innovation opportunity: Explore ways to enhance the branding and packaging of seafood products to appeal to modern consumers who value creativity and storytelling.
- Graphic Design Services
- Disruptive innovation opportunity: Offer graphic design services that specialize in creating unique and captivating illustrations for product packaging, helping brands differentiate themselves in the market.
