Trend cluster
Category

Celebrated
Struggle

Dark issues become a source of entertainment to open up societal discussion.

AIDS-Revealing PortraitsPoignant Dead Animal PhotographyGruesomely Realistic IllustrationsWhimsical Nightmare IllustrationsEmotive Reincarnation Illustrations

Trend

What is the Celebrated Struggle trend?

Celebrated Struggle: Life struggles have transitioned from being private to something spoken about openly, which has augmented what would've once been morbid or uncouth to discuss, to being celebrated. This collective shift denotes a need for transparency, but also that the consumer mindset has evolved to require the whole story for a viable connection to be forged.

Trend themes

Themes within the Celebrated Struggle trend

Three behaviours holding the trend together
01

Emotional Transparency

The need for transparency surrounding once taboo topics has become normalized, leading to a generation of creators producing content that touches on dark and personal themes.

02

Realistic and Gritty Art

Artists are creating realistic and gritty illustrations depicting death and the macabre in ways that combine artistry with shock value, engaging audiences.

03

Celebrating Life and Death

Photographers and artists are finding ways to celebrate life and death by paying tribute to dead and dying creatures, using their art to immortalize their existence.

Industry implications

What the Celebrated Struggle trend means for industry

Where the trend changes the playbook
For

Art and Design

The art and design space has shifted to include and celebrate darker realities, opening the door for works that blend beautiful aesthetics with morbid themes.

For

Media and Entertainment

As people become more comfortable with talking about once taboo topics, media and entertainment professionals have shifted their focus to visually and emotionally engaging content that touches on these realities.

For

Wellness and Psychology

With emotional transparency becoming more normalized, there is a major opportunity for the wellness and psychology industries to reflect this in their programming and messaging by featuring elements of healing and catharsis.

Trend signals

Trend signals for Celebrated Struggle

Trend score 3.5 out of 10, from popularity 43%, activity 54%, freshness 8%.

Popularity43%
Activity54%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe

Evidence

Examples of the Celebrated Struggle trend

6 featured examples from Jul 11, 2013 to Apr 30, 2014