Category
Lifestyle
Assisted Choices
Trend cluster
Category
Rustic
Matrimony
Seeking a personal connection, couples turn to rustic wedding venues.
4.9
Trend score
Trend
What is the Rustic Matrimony trend?
Rustic Matrimony: Seeking to add more meaning to their weddings, couples are opting for rustic and homey venues that offer a sense of individuality and comfort. This aesthetic choice speaks to a desire for characteristic charm over status appeal.
Trend themes
Themes within the Rustic Matrimony trend
Three behaviours holding the trend together01
Rustic Weddings
Couples are opting for rustic and homey wedding venues that offer a sense of individuality and comfort, inspired by a desire for characteristic charm over status appeal.
02
Niche Wedding Themes
Modern nuptial ceremonies are becoming more niche and non-traditional, allowing couples to incorporate religious and pop culture references into their big day.
03
DIY Decor
With the rise of bohemian style backyard weddings, DIY decor elements like love lanterns have become increasingly popular as couples look for unique and personal touches for their nuptials.
Industry implications
What the Rustic Matrimony trend means for industry
Where the trend changes the playbookFor
Wedding Industry
As the wedding industry moves away from traditional ceremonies, there is an opportunity for unique venues and businesses to cater to couples seeking distinct and personal wedding experiences.
For
Home Decor Industry
The rise of rustic and DIY decor in weddings has led to an opportunity for the home decor industry to create products that can be used for both weddings and everyday home decor.
For
Event Planning Industry
The demand for niche and non-traditional wedding themes has opened up opportunities in the event planning industry for planners to create one-of-a-kind experiences for their clients.
Trend signals
Trend signals for Rustic Matrimony
Trend score 4.9 out of 10, from popularity 59%, activity 78%, freshness 8%.
Popularity59%
Activity78%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Rustic Matrimony trend
9 featured examples from Feb 20, 2013 to Jun 12, 2015CategoryLifestyle
Fantasy Novel-Themed Weddings
This Adorable Couple Ties the Knot in Perfect Princess Bride Wedding
The wedding planning industry has an opportunity to cater to couples looking to incorporate unique themes and create one-of-a-kind experiences.
CategoryLifestyle
Plumbing-Themed Weddings
This Unconventional Couple Chose a Unique Wedding Theme
Wedding planners can capitalize on the trend of themed and personalized weddings by offering unique ideas and services to their clients.
CategoryLifestyle
Pagan Wedding Ceremonies
This Modern Wedding References Religious Themes
The wedding planning industry can tap into the demand for niche wedding experiences and create tailored services for alternative couples.
CategoryLifestyle
Antique Store Weddings
TV Personality Jessi Cruickshank Marries in Glamorously Playful Style
Event planning companies can capitalize on the trend of holding events such as weddings in unique locations, like antique stores.
CategoryLifestyle
Elegant Farmhouse Weddings
This Equestrian Wedding Ceremony is Luxe and Sophisticated
Disruptive innovation opportunities to create unique and high-end equestrian wedding experiences.
CategoryLifestyle
DIY Pyramid Lighting
The Crafty Love Lanterns Add a Romantic Touch to an Outdoor Wedding
Incorporating personalized DIY elements into wedding ceremonies that match a client's individual style preferences.
CategoryLifestyle
Charming Southern Weddings
This Traditional Wedding in the South is Loaded with Custom Details
Event planners can offer a customize and personalized wedding planning service to their clients to create the dream wedding.
CategoryLifestyle
Food Truck Wedding Receptions
Photography Brooke Holm Captured a Rustic Matrimonial Ceremony
The wedding planning industry can capitalize on the rise of unconventional trends by offering customizable packages that incorporate unique elements such as taco food trucks.
CategorySocial Good
Public Woodland Programs
Hill Holt Wood is a Social Enterprise Fostering Green Space for Community
The growth of social woodland enterprises presents opportunities for sustainable business models that prioritize the triple bottom line of social, environmental and economic good.
