Consumers turn to obscure food and alcohol pairings
Implications - As foodie culture expands, methods of indulgence are receiving both sweet and savory enhancements to satiate a desire for diversifying palates. Seeking to enhance alcoholic consumption, consumers are turning to obscure food pairings to elevate both flavor and aesthetic appeal. Combining the sophisticated nature of alcohol with savory, down-to-earth eats reflects a move away from prestigious methods of indulgence towards more individually satisfying, and palatable combinations of everyday consumption.
Trend Themes
1. Unlikely Food and Alcohol Pairings - Consumers are gravitating towards obscure and unexpected flavor and aesthetic combinations of food and alcohol.
2. Date Night Snack Pairings - Businesses can create sophisticated and cozy date night snack pairings to provide couples with an elevated culinary experience.
3. Alcoholic Beverage Innovation - There are opportunities to create innovative alcoholic beverages, such as alcoholic cookie drinks and fantasy-themed cocktails, that play with unexpected flavors and textures.
Industry Implications
1. Food and Beverage - The food and beverage industry can use these trends to create new flavor and aesthetic pairings that will delight their clients.
2. Hospitality - Innovative snack and drink pairings can be incorporated into hotel, restaurant and bar menus, offering customers an elevated and unique experience.
3. Alcohol - The alcohol industry can capitalize on the increasing popularity of unconventional food and alcohol combinations, creating new and innovative products with unexpected flavors.
