Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Eccentric
Complementary
Consumers turn to obscure food and alcohol pairings.
2.8
Trend score
What's Happening
What is the Eccentric Complementary trend?
Eccentric Complementary: As foodie culture expands, methods of indulgence are receiving both sweet and savory enhancements to satiate a desire for diversifying palates. Seeking to enhance alcoholic consumption, consumers are turning to obscure food pairings to elevate both flavor and aesthetic appeal. Combining the sophisticated nature of alcohol with savory, down-to-earth eats reflects a move away from prestigious methods of indulgence towards more individually satisfying, and palatable combinations of everyday consumption.
Trend themes
Themes within the Eccentric Complementary trend
Three behaviours holding the trend together01
Unlikely Food and Alcohol Pairings
Consumers are gravitating towards obscure and unexpected flavor and aesthetic combinations of food and alcohol.
02
Date Night Snack Pairings
Businesses can create sophisticated and cozy date night snack pairings to provide couples with an elevated culinary experience.
03
Alcoholic Beverage Innovation
There are opportunities to create innovative alcoholic beverages, such as alcoholic cookie drinks and fantasy-themed cocktails, that play with unexpected flavors and textures.
Industry implications
What the Eccentric Complementary trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can use these trends to create new flavor and aesthetic pairings that will delight their clients.
For
Hospitality
Innovative snack and drink pairings can be incorporated into hotel, restaurant and bar menus, offering customers an elevated and unique experience.
For
Alcohol
The alcohol industry can capitalize on the increasing popularity of unconventional food and alcohol combinations, creating new and innovative products with unexpected flavors.
Trend signals
Trend signals for Eccentric Complementary
Trend score 2.8 out of 10, from popularity 48%, activity 27%, freshness 8%.
Popularity48%
Activity27%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Eccentric Complementary trend
5 featured examples from Apr 17, 2013 to Apr 19, 2014CategoryLifestyle
Unlikely Alcohol Pairings
The Guide to Fast Food & Wine Pairings Classes Up Casual Meals
Pairing wine with fast food and exploring unconventional food and drink pairings could create new markets for restaurants and beverage companies.
CategoryLifestyle
Gourmet Date Night Snacks
Woodbridge by Robert Mondavi and Miss Vickie's Make the Perfect Couple
Partnering with food brands to offer unique flavor pairings is an opportunity for wine and spirits companies to expand their market and attract new customers.
CategoryLifestyle
Innocent Alcohol Pairings
The Girl Scout Cookies Beer Pairings Seems Controversial & Contradicting
Craft breweries have a unique opportunity to create innovative beer pairings with various food items for enhanced customer experience.
CategoryLifestyle
Alcoholic Cookie Beverages
Michael Voltaggio Created an Oreo Drink Called 'Oreo Shandy'
Opportunity for alcoholic beverage manufacturers to explore new product lines, especially in the dessert and snack categories.
CategoryLifestyle
Spicy Fantasy-Themed Cocktails
This Game of Thrones Fruity Cocktail Celebrates the Fantasy Show
Bars and restaurants could benefit from incorporating fantasy-themed cocktails and spicy flavor pairings to attract and retain a diverse customer base.
