Category
Lifestyle
Assisted Choices
Trend cluster
Category
Aphotic
Obsession
As edgy is correlated to the concept of macabre, consumers idolize the sullen.
4.5
Trend score
Trend
What is the Aphotic Obsession trend?
Aphotic Obsession: Anonymity on the Internet has reared a generation more comfortable expressing their emotions, which has led to the acceptance of melancholic feelings. As a result, consumers are looking to actualize emotions via wares that are in-line with their lifestyles as opposed to adhering to cultural subgenres.
Trend themes
Themes within the Aphotic Obsession trend
Three behaviours holding the trend together01
Emotional Expressionism
Consumers are actualizing emotions through wares that represent their lifestyles instead of cultural subgenres.
02
Disney Subversion
Disney art and products are being reimagined, subverted and given a darker or punk aesthetic.
03
Victorian Royalty
Modern Victorian-inspired jewelry is gaining popularity, with delicate and dainty designs reminiscent of royalty and precious antiquities.
Industry implications
What the Aphotic Obsession trend means for industry
Where the trend changes the playbookFor
Fashion Retail
Offering customers with customizable Punk and Prom couture, rejecting conventional style choices.
For
Visual and Digital arts
Refurbishing popular cartoon characters with a darker sensibility, reflecting a new expression of visual media art.
For
Jewelry and Accessories
Offering a collection of precious and customized antique-inspired articles, providing an alternative to conventional jewelry designs.
Trend signals
Trend signals for Aphotic Obsession
Trend score 4.5 out of 10, from popularity 64%, activity 62%, freshness 8%.
Popularity64%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Aphotic Obsession trend
6 featured examples from May 7 to May 21, 2014CategoryPop Culture
Terrifying Cartoon Illustrations
Dan Luvisi's Cartoon Illustrations Turn Disney Characters Dark
The entertainment industry can capitalize on the trend of dark reimaginings of iconic characters through edgier adaptations in movies, TV shows, and video games.
CategoryPop Culture
Gothic Frozen Film Adaptations
Tim Burton Inspired Frozen Illustrations Combine Cinematic Classics
The art and design industry can leverage the concept of Tim Burton-inspired illustrations to explore new visual aesthetics and attract a broader range of consumers seeking alterna…
CategoryTech
Dark Disney Mobile Accessories
These Punk Princess iPhone Covers Remix Iconic Cartoon Characters
Opportunity for retailers to capitalize on the popularity of remixed cartoon icons by offering a range of unique products to customers.
CategoryLife-Stages
Punk-Inspired Prom Couture
The Gothic Shop's Daenerys Asymmetrical Dress is Unexpected
The fashion and apparel industry has the potential to embrace the trend of punk-inspired prom couture by creating collections that cater to the demand for unconventional and rebel…
CategoryFashion
Delicate Diadem Rings
This Stylish Crown Ring Instantly Turns Your Finger into Royalty
Jewelry designers can take advantage of the vintage trend and incorporate oxidation techniques and subtle royalty themes into their designs.
CategoryPop Culture
Horrifying Disney Tributes
YouTuber Bobby Burns Turns the Frozen Movie into a Horror Film
The entertainment industry could capitalize on fan-made horror adaptations and darker reimaginings by creating content for niche audiences.
