Trend cluster
Category

Anatomical
Aesthetic

Mortality is addressed for consumers through images of the human body.

Skeletal Face CoveringsGhastly Drug ArtworkTribal Surfer MenswearLuxe Halloween DecorAnatomically Veiny Tights

Trend

What is the Anatomical Aesthetic trend?

Anatomical Aesthetic: As face-to-face interaction dwindles, consumers are spending more time by themselves and subsequently dealing with mortality individually. This darker mindset is being escalated with anatomical aesthetics that force them to think more directly about mortality. This speaks to a shift in the consumer mindset, regarding simple humanity as something to be celebrated.

Trend themes

Themes within the Anatomical Aesthetic trend

Three behaviours holding the trend together
01

Anatomical Aesthetics

The rise in popularity of anatomically accurate pieces of artwork and clothing featuring human anatomy creates opportunities for companies to embrace the trend by incorporating such designs as part of their product lineups.

02

Luxury Halloween Decor

The luxury Halloween decor trend opens up opportunities for designers and businesses to create high-end and expensive decorations for the holiday season, targeting customers who prefer sophisticated and luxurious products.

03

Tribal Surfer Fashion

A fusion of Surfing and tribal elements showcased in the 2nd Floor Spring/Summer 2015 runway inspires the fashion industry to explore other ethnical fusions, producing opportunities for designers to create a whole new clothing line.

Industry implications

What the Anatomical Aesthetic trend means for industry

Where the trend changes the playbook
For

Art and Design

The anatomical aesthetics trend is likely to inspire a new wave of artworks and installations that are not only artistically interesting, but also try to subvert social taboos.

For

Luxury Goods

The luxury Halloween decor trend could open up a new niche in the luxury goods market, targeting customers who are looking for more sophisticated and bespoke products to stand out during the holiday season.

For

Fashion

The Tribal Surfer Fashion trend creates opportunities for clothing companies to explore ethnic fusion, creating new looks that can attract consumers who prefer more unconventional styles.

Trend signals

Trend signals for Anatomical Aesthetic

Trend score 4.3 out of 10, from popularity 58%, activity 63%, freshness 8%.

Popularity58%
Activity63%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe

Evidence

Examples of the Anatomical Aesthetic trend

6 featured examples from Sep 4, 2013 to Sep 19, 2014