Kura is a New Zealand-based smoothie brand that aims to make its healthy shakes more accessible to budget-conscious consumers. Following the company's retail partnerships with Walmart and CVS stores, it has also introduced a new brand identity that is reflective of its healthy values.
Rather than featuring artificial additives, Kura's healthy shakes each consist of grass-fed dairy proteins and are available at an accessible price point, making them ideal for families with small children. Kura's branding targets parents who are seeking to invest in a nutritious and reputable product and will also resonate with fitness buffs or young professionals who are looking for a healthy energy boost or meal substitute while on the go.
As consumers grow more health-conscious and aware of what goes into their food, their appreciation for transparent marketing is also becoming more apparent. Kura's branding is both honest and authentic. appealing to this growing consumer desire.