Kura is a New Zealand-based smoothie brand that aims to make its healthy shakes more accessible to budget-conscious consumers. Following the company's retail partnerships with Walmart and CVS stores, it has also introduced a new brand identity that is reflective of its healthy values.
Rather than featuring artificial additives, Kura's healthy shakes each consist of grass-fed dairy proteins and are available at an accessible price point, making them ideal for families with small children. Kura's branding targets parents who are seeking to invest in a nutritious and reputable product and will also resonate with fitness buffs or young professionals who are looking for a healthy energy boost or meal substitute while on the go.
As consumers grow more health-conscious and aware of what goes into their food, their appreciation for transparent marketing is also becoming more apparent. Kura's branding is both honest and authentic. appealing to this growing consumer desire.
Grass-Fed Smoothie Branding
More Stats +/-
Fast Fashion Athletic Ads
Vegetarian Restaurant Pop-Ups
Mocktail Bar Pop-Ups
Margarine Culinary Pop-Ups
Pop-Up Pharmacy Pods
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.