Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Gourmet
Pet
Seeking to heighten experiences, owners turn to lavishly exotic pet food options.
2.8
Trend score
What's Happening
What is the Gourmet Pet trend?
Gourmet Pet: With pets increasingly being treated as family members over mere household companions, everyday pet sustenance is getting a lavish makeover to offer an alternative, human-approved method of nourishment. Providing an air of exclusivity without sacrificing nutritional qualities, gourmet pet foods allow consumers to elevate the dinning experience with both visual and exotic appeal. This speaks to a desire to communicate status through more appealing goods for all aspects of life.
Trend themes
Themes within the Gourmet Pet trend
Three behaviours holding the trend together01
Gourmet Pet Food
The concept of pet food is being revolutionized with exoticness and nutrition, and presents opportunities for development of artisanal and organic pet food.
02
Magazine-like packaging
Unique packaging designs that resemble magazines, with eye-catching headlines and engaging photography, appeal to pet owners, especially females, and create opportunities for package design innovation and personalization.
03
Human food-inspired recipes
Creating visual, texture and flavor similarities to human food in pet food demonstrates its safety for consumption, and calls for innovation in recreating textures and flavors that humans already enjoy.
Industry implications
What the Gourmet Pet trend means for industry
Where the trend changes the playbookFor
Pet Food
Pet food companies can research on producing organic, artisanal and gourmet pet food for a niche to premium market.
For
Design and Packaging
Creating eye-catching and playful packaging that mirrors magazines will separate pet food from typical commodity products.
For
Food industry
Adapting popular superficial textures and flavors to pet foods can improve perceived taste and create new innovative products for the market.
Trend signals
Trend signals for Gourmet Pet
Trend score 2.8 out of 10, from popularity 48%, activity 27%, freshness 8%.
Popularity48%
Activity27%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Gourmet Pet trend
6 featured examples from May 5, 2013 to Apr 15, 2014CategoryLifestyle
Gourmet Dog Food Packaging
Robot Food Re-Brands Duchess & Rover to Exude Elegance
Disruption opportunity for pet food manufacturers to differentiate their products through unique and appealing packaging designs.
CategoryLifestyle
Magazine-Like Pet Food Packaging
Petit's Dog Food Bags Are Made to Look Like Magazine Covers
Pet food packaging companies can create a new identity for their products by merging fashion and design into their packaging, particularly behaviorally targeting female pet owners.
CategoryLifestyle
Delicious Dog Meal Packaging
The Dingo Natura Dog Food Branding is Simple and Wholesome
Opportunity for pet food brands to innovate in packaging design, ingredients, and presentation to meet the demands of health-conscious pet owners.
CategoryLifestyle
Decadent Dog Food Branding
Naturea Puts a Gourmet Spin on Its Delicious Dog Food Branding
The pet food industry can capitalize on the trend of gourmet pet food by developing new lines of premium pet food products.
CategoryLifestyle
Fancy Feline-Inspired Food
This French Chef Served Cat Food Recreations in Honor of Cat Day
Developing new ways to create and serve cat food recreations for humans can disrupt the culinary industry.
CategoryLifestyle
Canine-Focused Ice Cream
Arfscarf's Ice Cream for Dogs Might Just Make You Drool Too
The pet food industry should explore incorporating more organic and natural ingredients in their products to meet the demand for healthier pet treats.
