Seeking thrills, travelers turn to in-flight networking apps for entertainment
Implications - As consumers turn to travel for a release from the mundane, traditional sources of leisure are getting re-invented to satiate a desire for exploration and excitement. Keeping in tow with a generation immersed in digital technology, in-flight networking apps allow travelers to interact with strangers in a safe, yet intriguing manner. Offering an alternative source of entertainment, socializing apps speak to a desire for more exploratory, yet digitally efficient methods of on-the-go enjoyment.
Trend Themes
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In-flight Networking Apps — Travellers are now able to connect and network in the sky using apps such as Virgin America's Here on Biz and Jambo.
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Seat Matching Applications — Finnair's service, allowing passengers to choose seatmates, presents opportunities for airlines to incorporate social media and increase customer convenience.
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In-flight Flirting Services — Airline companies can increase airline service and amenities by introducing new and creative ways for passengers to interact with each other.
Industry Implications
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Airlines — Airlines can innovate in-flight experiences by incorporating new technologies and services to meet passenger desires for entertainment and socializing.
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Mobile App Development — As the demand for in-flight interaction increases, mobile application developers can create and improve apps that cater to passenger needs and support mobile connectivity.
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Business Networking — Opportunities to meet like-minded professionals during business travel present opportunities for companies to develop networking services that cater to the needs of travelers.
