Airplane flights are often long and uneventful and that's probably why Virgin America introduced a function on its flights that allows passengers to send drinks to other passengers, increasing their odds of becoming a part of the mile-high club.
The service is done through the plane's in-flight entertainment system. A detailed map of the seat plan is made available to the passenger who wants to send a drink -- making it easier and less awkward for passengers to find that potential love connection. The flight hook-up system also features a list of available drinks, snacks, and meals passengers can send to one another. The service also integrates a seat-to-seat instant messaging system in the mix, making it easier to chat with one another -- just hope the person messaging you is someone you could be interested in.
What's Driving This Trend
- In-flight Socializing
- Disruptive innovation opportunity: Develop platforms or apps that facilitate social interactions and networking among passengers during flights.
- Personalized In-flight Services
- Disruptive innovation opportunity: Create customizable in-flight entertainment and service options that cater to individual passengers' preferences, enhancing their overall experience.
- Integrated Communication Systems
- Disruptive innovation opportunity: Implement advanced communication technologies on flights to enable seamless and interactive communication between passengers, enhancing the social aspect of air travel.
Who This Affects Most
- Airlines
- Disruptive innovation opportunity: Explore innovative ways to enhance the in-flight experience, focusing on socializing and personalized services to attract and retain passengers.
- Entertainment Technology
- Disruptive innovation opportunity: Develop new entertainment technologies specifically designed for in-flight use, incorporating social features and tailored experiences.
- Communication Technology
- Disruptive innovation opportunity: Create advanced communication systems and platforms for airlines to enable seamless and interactive communication between passengers, revolutionizing the in-flight social experience.
