Category
Lifestyle
Assisted Choices
Trend cluster
Category
Crowdsourced
Campaign
Socially generated content encourages interaction.
4.7
Trend score
Trend
What is the Crowdsourced Campaign trend?
Crowdsourced Campaign: Seeking to foster a closer connection, brands are turning to social media platforms to allow users to alter, engage and ultimately customize campaigns with their tweets and online involvement. As brands expand on a more global scale, socially generated content allows retailers to maintain a personal link with consumers, reflecting a turn towards more gratifying methods of online interaction.
Trend themes
Themes within the Crowdsourced Campaign trend
Three behaviours holding the trend together01
Socially Generated Content
Brands are turning to social media platforms to allow users to alter, engage and ultimately customize campaigns with their tweets and online involvement.
02
Crowdsourced Marketing
Companies are utilizing social media to obtain consumer input and create more relatable campaigns.
03
Emotional Connections
As brands expand on a more global scale, socially generated content allows retailers to maintain a personal link with consumers, reflecting a turn towards more gratifying methods of online interaction.
Industry implications
What the Crowdsourced Campaign trend means for industry
Where the trend changes the playbookFor
Marketing
Crowdsourced marketing presents a unique opportunity for businesses to leverage social media platforms and gain consumer input thereby encouraging engagement with their brands.
For
Social Media
The ability to create and customize marketing campaigns on social media platforms creates a more personalized experience for the user and ultimately encourages emotional connection.
For
Conservation
Social media campaigns that focus on conservation efforts through the use of emojis present a chance for businesses to connect their brands to a greater good and create more purpose-driven brand strategies.
Trend signals
Trend signals for Crowdsourced Campaign
Trend score 4.7 out of 10, from popularity 83%, activity 51%, freshness 8%.
Popularity83%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Crowdsourced Campaign trend
5 featured examples from Mar 12, 2013 to May 14, 2015CategoryMarketing
Social Media-Fueled Motto Campaigns
This Ted Baker SS13 Campaign Encourages Tweeting Taglines
Fashion retailers can leverage social media campaigns to promote new collections and generate buzz around their brand.
CategoryTech
Tweet-Controlled Holograms
The 'Almost Human' Droid Responded to Social Media Requests
Media and entertainment industries can create interactive and immersive content using holographic technology to enhance audience engagement.
CategoryMarketing
Printed Tweet Newspaper Ads
CBS Films Took Out a Full Page New York Times Ad for a Single Tweet
Film and entertainment companies can explore the use of printed-tweet newspaper ads to generate buzz and enhance the promotion of their films or shows.
CategorySocial Good
Animal-Saving Emojis
WWF's Twitter Campaign to Save Endangered Animals Begins with a Retweet
The nonprofit industry can use emojis and other digital tools to engage audiences in exciting and unique ways and promote social impact.
CategoryMarketing
Tweet-Directed Tennis Matches
The BNP Paribas Bank Helped Tennis Players Train with Twitter
The sports industry can adopt fan engagement strategies that involve social media to enhance the overall experience for fans and players.
