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Retro Gamevertising

Old School games infused in ads evoke nostalgia

Implications - Game advertisers are appealing to consumer nostalgia through the use of retro gaming themes in their advertising. By playing the nostalgia card, businesses are able to tap into consumers’ childhood interests, which allows them to connect and develop stronger, longer-lasting relationships with their customers. Nostalgia is one marketing tactic that doesn’t seem to be fading into the background anytime soon.
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
324,071 Total Clicks
Apr 11 - Apr 11
Warm
MarketingCommercials
Featured Examples
Low-Res Recreation Campaigns - These Pixelated Atari Ads Remind Gamers of the Company's Roots
SCORE 4.6
Average 17,340 Clicks Pub: Apr 4, 11
Low-Res Recreation Campaigns
These Pixelated Atari Ads Remind Gamers of the Company's Roots
It's sometimes hard to picture the primitive days of arcade games and computer graphics, but these pixelated Atari ads provide nostalgic snapshots of sports enhanced with 8-bit equipment. This clever… [More]
Jenga-Mimicking Games - The Uno Stacko Ad Campaign Shows That "One Mistake Can Blow It All"
SCORE 4
Average 4,602 Clicks Pub: Apr 13, 11
Jenga-Mimicking Games
The Uno Stacko Ad Campaign Shows That "One Mistake Can Blow It All"
The Uno Stacko ad campaign puts a rather serious spin on an otherwise light-hearted and fun game. Of course, it is all about competition, especially with another game known as Jenga. Therefore, the Uno… [More]
Terrifying Tetris Advertisements - Eastpak's Newest Campaign Contorts Humans into Game Pieces
SCORE 4.1
Average 1,286 Clicks Pub: Apr 26, 11
Terrifying Tetris Advertisements
Eastpak's Newest Campaign Contorts Humans into Game Pieces
The newest Eastpak advertisements have taken the idea of Tetris to a new level. Marketed as a social media campaign, the Eastpak commercial jumpstarting the project features friends jumping off the... [More]
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