Masks allow consumers to fashionably hide their identities
Implications - Taking the idea of the hidden identity to the realm of fashion, designers are creating masquerades and masks to appeal to the consumers who are looking to keep what defines them a mystery. Providing people with an outlet to take on a fashionable secondary character, these disguises may be mirroring the facades that are often present in the virtual world.
Trend Themes
-
Fashionable Disguises — Designers are creating masquerades and masks to appeal to the consumers who are looking to keep what defines them a mystery.
-
Themed Fashion Campaigns — Approaching a campaign in a thematic way that focuses on a specific narrative can define who a company is and create a design aesthetic that will help them set themselves apart from others.
-
Eerie Visual Displays — Companies looking to stay fresh within their industries should also consider ways to emerge on public platforms with shocking visual displays.
Industry Implications
-
Fashion — The masquerades trend aligns with the fashion industry, allowing brands to appeal to consumers who are looking for unique and fashionable ways to express themselves.
-
Marketing — Themed fashion campaigns and shocking visual displays present opportunities for businesses in the marketing industry to create unique and memorable campaigns.
-
Photography — The trend towards masqueraded beautorials presents opportunities for photographers to showcase their vision and create striking imagery.
8 Featured, 53 Examples:
1,912,923 Total Clicks
Date Range:
Oct 10 — Apr 11
Trending:
V. Hot
Consumer Insight Topics:
