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These Oreo and Milk Ads Establish a Committed Relationship

 - Mar 12, 2011
References: pixonal & adsoftheworld
One of the best marketing moves a company can make is to link its product with an irreplaceable other, and that's exactly what you can see in these Oreo and Milk ads. The creamy white beverage is a staple in most diets worldwide, and in associating the sandwich biscuit with the milk that many drink multiple times each day, Oreo has effectively conditioned hourly cravings in its consumers.

Created by the Pixonal advertising agency of Egypt, these print ads associate the chocolate and cream cookies with milk by making the following statements in conjunction with clever images: "milk's favorite breakfast," "milk's favorite cookie" and "milk's favorite pampering technique." Throughout the Oreo and Milk ads, the two edibles are inseparable, making it harder to think of one without the other.