Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Jerome Masi & Gaetan Boutet Films the Whimsical 'Be Coke' Video

 - Apr 1, 2011
References: vimeo & whitezine
Jérôme Masi and Gaëtan Boutet have directed a short, but interesting, video called 'Be Coke' for -- well -- Coke of course.

'Be Coke' is an animated feature that's both whimsical and playful. The short starts off with a gorilla on a three-tier platform holding up a sign that says "Be Strong." Two more transformations occur showing fun-filled amusement park-like displays, each with individual messages -- one says "Be Brave" and the other "Be Cool." Those who are familiar with Coke's commercials will recognize the eyeball character known for chastising the tongue in the drink brand's ads.

Jérôme Masi & Gaëtan Boutet created 'Be Coke' for the Coca-Cola 3D motion design contest. It's a wonderfully executed ad that will probably hit TVs soon.