The O2 Thinking of You commercial that features the character Hemingway the squirrel makes absolutely no sense, but is completely hilarious and instantly addicting. O2 describes themselves as "a leading provider of mobile and broadband services to consumers and businesses in the UK." The business creates commercials that are intended to go viral on YouTube and attract consumers that like to laugh and have a sense of humor.
The featured O2 Thinking of You commercial has nothing to do with phones, but shows the adventures of a singing squirrel. The absurdity of the video is what makes it so funny and the song is undeniably catchy. After watching the advert, I'm sure that you will have the "yoyoyo's" stuck in your head too!