Unusual Flirtation Occurs in the Kate Moss for Basement Ad
One of the most unusual commercials I've come across is the Kate Moss for Basement ad. In fact, it's incredibly cryptic and I'm not sure I want to leave the mysterious bits to the imagination.
The Kate Moss for Basement clip starts off with the supermodel looking out the window. It then cuts to a gentleman reading a paper and here's where it gets weird. Turns out the dude is really a buck (male rabbit), and thus the flirtation begins. As the night goes on, the two eventually spark a connection ending the tireless game of seduction. The clip ends with Moss waking up alone to a bunch of baby rabbits whispering "good Luck" to the screen. If you're as confused as I am, don't worry. It's an entertaining video nonetheless.
The commercial was shot for Basement's Dream Collection.
The Kate Moss for Basement clip starts off with the supermodel looking out the window. It then cuts to a gentleman reading a paper and here's where it gets weird. Turns out the dude is really a buck (male rabbit), and thus the flirtation begins. As the night goes on, the two eventually spark a connection ending the tireless game of seduction. The clip ends with Moss waking up alone to a bunch of baby rabbits whispering "good Luck" to the screen. If you're as confused as I am, don't worry. It's an entertaining video nonetheless.
The commercial was shot for Basement's Dream Collection.
Trend Themes
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Animal Modeling — Opportunity to create campaigns with animal models to grab consumer attention.
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Unconventional Advertisements — Opportunity to experiment with unconventional advertisements to create a unique brand image.
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Cryptic Advertising — Opportunity to create cryptic advertisements to arouse the curiosity of consumers.
Industry Implications
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Advertising — An advertising agency can leverage these trends and come up with innovative ad campaigns for their clients.
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Fashion — Fashion brands can use animal models in their ads to appeal to younger consumers who love pets and animals.
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Entertainment — Entertainment companies can experiment with unconventional ads to promote their movies, TV shows, and music albums.
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