One of the most unusual commercials I've come across is the Kate Moss for Basement ad. In fact, it's incredibly cryptic and I'm not sure I want to leave the mysterious bits to the imagination.
The Kate Moss for Basement clip starts off with the supermodel looking out the window. It then cuts to a gentleman reading a paper and here's where it gets weird. Turns out the dude is really a buck (male rabbit), and thus the flirtation begins. As the night goes on, the two eventually spark a connection ending the tireless game of seduction. The clip ends with Moss waking up alone to a bunch of baby rabbits whispering "good Luck" to the screen. If you're as confused as I am, don't worry. It's an entertaining video nonetheless.
The commercial was shot for Basement's Dream Collection.
What Makes This Trend Stand Out
- Animal Modeling
- Opportunity to create campaigns with animal models to grab consumer attention.
- Unconventional Advertisements
- Opportunity to experiment with unconventional advertisements to create a unique brand image.
- Cryptic Advertising
- Opportunity to create cryptic advertisements to arouse the curiosity of consumers.
Sectors Adopting This
- Advertising
- An advertising agency can leverage these trends and come up with innovative ad campaigns for their clients.
- Fashion
- Fashion brands can use animal models in their ads to appeal to younger consumers who love pets and animals.
- Entertainment
- Entertainment companies can experiment with unconventional ads to promote their movies, TV shows, and music albums.
