The top April 2016 publicity stunts showcase the consumer desire for memorable brand experiences that highlight a product's best uses and immerses them in the lifestyle vision of the brand.
In order to promote the brand's new activewear collection, H&M Poland hosted an immersive brand activation that aimed to transport participants back to the days of elementary school gym class. The innovative event was hosted at a real school in Warsaw and featured local trainers taking attendees through a series of workouts in order to earn pieces from the collection.
Located in the London neighborhood of Shoreditch, the Carlsberg Chocolate Bar is a creative pop-up concept that will be open over Easter weekend 2016. The playful event features an entire pub created out of chocolate and invites guests to enjoy a free half-pint in a chocolate-molded Carlsberg "glass."
Top 40 Publicity Stunts in April
From Branded Easter Egg Hunts to Chocolate-Built Pop-Up Bars:
Rebecca Byers — Apr 23, 2016 — Marketing
40
Sleep-Based Brand Activations
This Bold Event from Greggs Promotes Its New Flat White Coffee
39
Chocolate-Built Pop-Up Bars
The Carlsberg Chocolate Bar Has Opened Its Doors in Shoreditch
38
Retail Kitchen Experiences
IKEA's Instead of Cafe Pop Up Addresses Dining Affordably
37
Design Agency Visual Identities
The Masquespacio Branding Highlights the Agency's Capabilities
36
Branded Traveling Market Tours
This Innocent Brand Activation Featured a Three-City Tour
35
Urban Garden Billboards
This Billboard by Wildstone in London Doubles as a Community Garden
34
Wearable Brand Activations
This Fit Bit Event Invited People to Try Its Obstacle Course
33
Fantasy Series Snow Murals
Artist Simon Beck Made a Game of Thrones Snow Mural for Sky Atlantic
32
Slow-Mo Brewery Photobooths
Asahi Beer Held an Immersive Event at This Shoreditch Brewery
31
Easter Bunny Brand Activations
This Haribo Activation Toured the City of London Offering Treats
30
Analog Pop-Up Shops
Analog by American Greetings Offers Low-Tech Entertainment to SXSW Attendees
29
Huggable Subway Ads
This Underground Advertising Stunt Promotes the Anniversary of Pompompurin
28
Athletic Collection Workout Launches
H&M Poland Held an Immersive Fitness Event in Warsaw
27
Multi-Sensory App Activations
The Candy Crush Castle is a Scented Bouncy Castle for Adults
26
Student Loan Finance Activations
Future Finance Launched a Publicity Stunt Around London Students
25
Giant Topiary Dinosaur Stunts
Margarine Brand Flora Recently Toured a 13-Foot Diplodocus
24
90s Game Show Recreations
The London Crystal Maze Event Promotes Freixenet Sparkling Wine
23
Sneaker Milestone Conventions
Air Max Con Tokyo is an Interactive Three-Day Event
22
Soda Brand Mobile Kitchens
The Pepsi Nspire Truck Will Mix Things Up at SXSW 2016
21
Multi-Sensory Candy Events
The LCO Performed Cadbury Dairy Milk's 'The Sound of Flavourites'
20
Social City Billboards
Snapchat is Turned Its Geofilters into Social Media Advertisements
19
Video Game Anniversary Stunts
An Army of Pikachus Took Over NYC for the Pokemon 20th Anniversary
18
Chocolate Bunny Activations
Dr Oetker Placed a Seven-Foot-Tall Edible Installation in London
17
Meatless Sandwich Menus
Arby's Leap Day Menu is a Tongue in Cheek Approach to Vegetarianism
16
Pizza-Delivering Robots
The Domino's DRU Robot Vehicle Delivers Pizza in Brisbane
15
Combative Laundry Campaigns
This LG Marketing Stunt Has Delicates and Regulars Face Off
14
Submerged Easter Egg Stunts
The Latest Cadbury Stunt is an Installation at Loch Ness
13
Vintage Soda Cocktail Pop-Ups
Soda Brand Fentimans Has Launched a Pop-Up Ahead of Six Nations
12
Television-Inspired Carnival Stunts
The Mr Robot SXSW Pop-Up Featured a 100-Foot Ferris Wheel
11
Passport-Locating Challenges
The 'Passport Challenge' Rewards Those Who Can Find Their Documents
10
High-Speed Test Drives
This Porsche Prank Challenges New Road Users to Drive a Sports Car
9
Bunny Adoption Pop-Up Spas
Beauty Brand 7th Heaven Hosted a Bunny Spa at Covent Garden
8
Pregnancy Train Passes
Virgin Trains Brings Ease to Both Travel and Pregnancy with 'Mum Passes'
7
Cinematic Display Trucks
This Film Marketing Stunt for Spectre Shows Off Bond's Movie Props
6
Branded Easter Egg Hunts
The Lindt Gold Bunny Hunts Series Will Travel Around the UK
5
Cereal Brand Bee-Saving Initiatives
Honey Nut Cheerios Wants to Help You #BringBackTheBees
4
Pizza Box Proposals
In the UK, Pizza Hut Helps to Orchestrate a Sweet Leap Year Proposal
3
On-Demand Celebratory Dances
Uber China Hosted a Special Chinese New Year Service in 23 Cities
2
Miniature Car Mosaics
This Car Display from Citroën is Made of 3,000 Toy Models
1
Minibar Mixology Videos
Virgin Hotels Chicago Illustrates Making Mixed Drinks with Minibar Alcohol
Related Ideas
Branded Pop-Up Training Facilities
The X by adidas is a Bold Running Experience in London
Sleep-Based Brand Activations
This Bold Event from Greggs Promotes Its New Flat White Coffee
Streetcar Shoe Experiences
The Nike SNKRS XPRESS is a Curated Event for All-Star Weekend
Football Boot Beer Cans
These Limited-Edition Carlsberg Export Labels Celebrate UEFA Euro 2016
Unisex Fragrance Container Pop-Ups
This Experiential Activation in London Launched the New CK2
Chocolate-Built Pop-Up Bars
The Carlsberg Chocolate Bar Has Opened Its Doors in Shoreditch
Retail Kitchen Experiences
IKEA's Instead of Cafe Pop Up Addresses Dining Affordably
Flatpack Housing Projects
This Portable Home Design Can be Put Togther Simply Using a Screwdriver
Branded Traveling Market Tours
This Innocent Brand Activation Featured a Three-City Tour
Secretive Car Stickers
These Vinyl Stickers Help Ford Keep New Car Designs Secret
Experiential Beer Lounges
The Budweiser Beer Garage is the Latest SXSW 2016 Activation from A-B
Playful Modular Furniture
Tijs Gilde's Customizable Furniture is Both Fun and Functional
Centrifugal Concept Cars
The Jaguar 'Freerunner' Sports Car Design Features a Rotating Cabin
Celebratory Sneaker Shop Takeovers
The Livestock Nike Air Max Day Takeover Popped Up in Toronto
Mythic Dragon Easter Eggs
This Game of Thrones-Inspired Chocolate Egg by Melt is in London
Floral Season Sneakers
The New Nike Air Max Zero Ultra Celebrates Spring in Tokyo
Exclusive Footwear Pop-Ups
This Adidas Pop-Up Store Showcases New Products & Adidas Originals
High-Tech Multi-Sensory Pop-Ups
This Ticketed Perrier-Jouët Pop-Up Was Organized by Bombas & Parr
Easter Confectionery Branding
The 2016 Cadbury Easter Packaging Plays Up Traditional Spring Hues
Monstrously Tuned Cars
This New Camaro Values Performance Over Fuel Economy
Slow-Mo Brewery Photobooths
Asahi Beer Held an Immersive Event at This Shoreditch Brewery
Furniture Retailer Hydroponic Systems
The IKEA KRYDDA/VÄXER Series Enables Soil-Free Gardening
VR Painting Experiences
McDonald's Helps Fans Unleash Their Inner Artist with VR Art at SXSW
Short-Term Retail Agency Pop-Ups
The Appear Here Paris Highlights the Brand's Unique B2B Platform
Celebratory Pizza Promotions
This Promotion Celebrates National Pizza Day with Tweets
Window-Washing Drones
The 'WINBOT 830' Window Cleaning Robot Makes Household Chores Automatic
Classic Art Sneaker Tableaus
The Highsnobiety Nike Air Max Day Series References the Dutch Masters
High Tea Beauty Events
Bobbi Brown Cosmetics Hosted an Afternoon Tea for Their 25th Anniversary
Analog Pop-Up Shops
Analog by American Greetings Offers Low-Tech Entertainment to SXSW Attendees
Futuristic AR Windows
These Augmented Reality Windows Would Act as an Entertainment Experience
Snapchat-Only Ad Agencies
Naritiv is the World's First Snapchat-Specific Advertising Agency
Breakfast-Flavored Chocolates
These Japanese Kit Kat Bars Celebrate Easter with a Pancake Taste
Action-Packed Adventure Simulators
At SXSW, Gillette Created a VR 'Pressure Chamber' Experience
Wax Fashion Week Replicas
The Madame Tussauds LFW Experience Features a Wax Kendall Jenner
Retro Multi-Sensory Soda Events
Coca-Cola Hosted a Memorable #TastetheFeeling Event in Toronto
Multi-Sensory App Activations
The Candy Crush Castle is a Scented Bouncy Castle for Adults
Student Loan Finance Activations
Future Finance Launched a Publicity Stunt Around London Students
Holiday Menswear Pop-Ups
The BESPOKEN x TRNK Activation Targets Fashion-Forward Urbanites
Viral Style Clips
Advertisements and Pop Culture are Embracing the 'Damn, Daniel' Meme
Brain-Tricking Headphones
The Samsung Entrim 4D Earphones are for Virtual Reality Applications
Margarine Culinary Pop-Ups
The Becel Blend Bar Highlights the Brand's Versatile Product Range
In-Store Tasting Lounges
La Cantina is an Italian Retail Concept with Immersive Tasting Options
Soccer-Themed Beer Cases
The Limited-Edition Beer Cases from Carlsberg Celebrate UEFA Euro 2016
Holiday-Themed Chocolate Markets
This Event Celebrates Easter 2016 with Gourmet Chocolate
Robotic Educational Kits
The Sony Global Education 'KOOV' Kit Focuses on Teach Kids STEM
Tactile Musical Experiences
The SXSW Interplay Lab Allows Users to Control Music with Their Hands
Basketball-Inspired ATMs
This 10-Foot-Tall BMO Bank Machine Promotes the Annual NBA All-Star Game
Seafaring Beauty Pop-Ups
Beauty Brand Benefit is Hosting a 1960s-Inspired Pop-Up on a Ship
Whiskey Snapchat Campaigns
Jameson is the First Alcohol Brand to Use the Age-Gated Tool Nationally
Lifestyle-Oriented Retail Beacons
The New Barney's Manhattan Store Offers Shoppers Holistic Advice
Multipurpose Camping Washes
Sea to Summit's Outdoor Wash Tackles Dishes, Laundry, Bugs and More
Motorcycle Taxi Services
UberMOTO Adds Motorcycles to its Uber Services Lineup
Social Media Knapsacks
This Snapchat Novelty Backpack is Shaped to Resemble the App's Ghost Mascot
Easter Egg Decoration Workshops
This Workshop Teaches Participants How to Design Ukrainian Pysanky
Comic Hero Tattoo Parlors
SXSW 2016 is Hosting a Harley Quinn Tattoo Parlor for Visitors
Immersive Museum Playrooms
The ZOOM Children's Museum Features Themed Play Areas
Filtered Photography Makeup Tutorials
The Drag Snapchat Filter is Recreated With Cosmetic Products
Multi-Sensory Candy Events
The LCO Performed Cadbury Dairy Milk's 'The Sound of Flavourites'
Product-Free Megastores
The New Samsung Flagship Store Will Not Sell Any Samsung Products
Video Game Anniversary Stunts
An Army of Pikachus Took Over NYC for the Pokemon 20th Anniversary
Surgery-Enhanced Selfies
The Casio Exilim EX-TR70 Appears to Play Off Snapchats Better Filters
Music Festival Launch Parties
Tennent Lager Celebrated Its T in the Park Sponsorship in Glasglow
Custom LP Pop-Ups
Urban Outfitters' Crosley Pop-Up Lets Visitors Create Their Own Vinyl Records
Pro-Bono Basketball Campaigns
Sport Chek Gives Free Basketballs in Toronto for All-Star Weekend
Edible Gold Pizzas
The Golden Garlic Knots Pizza Celebrates the Anniversary of the Super Bowl
Chocolate Bunny Activations
Dr Oetker Placed a Seven-Foot-Tall Edible Installation in London
Speed-Testing Sneaker Billboards
Reebok's Running Challenge Gives Free Sneakers to Fast Runners
Honorary Shoe Style Conventions
The Air Max Sneaker Show Celebrates the Specific Shoe Style
Expressive Social Media Stamps
Mashable's Viber Stickers Let SXSW Visitors Tag to Win Prizes
Easter Egg Snapchat Lenses
Cadbury Creme Egg Unveiled a Sponsored Snapchat Lens in the UK
Collectible Movie Tickets
This Theater Offered Collectible Tickets for the New James Bond Movie
Sports Drink Festival Experiences
The Gatorade Lab at SXSW 2016 Embraces Its Scientific Roots
360 Degree VR Platforms
The Splash Virtual Reality App Offers All-Encompassing Video Frames
Limited Edition Cognac Launches
Martell Launched a Limited French Cognac with a Blue-Hued Soiree
High-Five Robots
GIMI-5 is a Future Robot from RPA That Gives High-Fives
Cinematic Beauty Pop-Ups
The New Kiehl's Pop-Up Celebrates the Premier of Zoolander 2
Tweet-Analyzing Beauty Campaigns
This Dove and Twitter Tool Measures Negative Body Talk
Rugby Championship VR Events
The 'School of Rugby' Experience by Samsung is Back for Six Nations
Family Entertainment Theme Parks
The Mattel 'Play!' Entertainment Park Will Offer Fun Attractions
Affordable Floor-Cleaning Robots
The iRobot Braava Jet 240 Floor Mopping Robot is Simply Designed
Speed Dating Trains
Virgin Trains Created a Romantic Train Ride for Singles on Valentine's Day
Flower-Adorned Easter Eggs
This Imperial Chocolate Egg from Bettys is a Luxe Holiday Offering
Furniture Shop Beacons
IKEA Austria is Using Beacons for In-Store Marketing
Currency Trading Robots
Evestin Forex Uses Automated Trading Strategies to Make You Money
Submerged Easter Egg Stunts
The Latest Cadbury Stunt is an Installation at Loch Ness
Extreme Easter Egg Hunts
The Full Bunny Contact Game Challenges Players to Find Prize-Winning Eggs
DIY Self-Driving Toys
Kids Can Now Make Self-Driving Cars With littleBits' STEAM Kit
Gift-Giving Dating Platforms
This Dating App Allows Users to Send Drinks or Flowers to Their Match
Social Ridesharing Apps
The Spare Rides App Connects Riders With Spare Seats In Cars
Electric Automotive Tours
Tesla's 'Meet Model X' Brings the Car to 30 Locations in North America
Tater Tot Pizza Crusts
Pizza Hut New Zealand Offers Mini Potato Toppings for More Crunch
Personalized Weather Reports
Gatorade Fuel Alerts Send Athletes Data Based on Their Schedules
Interactive Film Experiences
This Screening of the Muppet Movie Invites Kids to Sing Along
Urban Easter Egg Hunts
This Adult Easter Egg Hunt Takes Participants All Over New York City
Social Media Music Documentaries
This Snapchat Series Will Tell the Story of Rapper A$AP Ferg
Virtual Golf Apps
The 'Dell Play Through' App Lets Users Play a Course Through the City of Austin
Branded Easter Egg Hunts
The Lindt Gold Bunny Hunts Series Will Travel Around the UK
Immersive Aquarium Attractions
The SeaWorld Ocean Explorer Park Will Feature Immersive Rides
American Cooking Sauce Branding
Homepride All American is a Range of Culinary Sauces
Analog Sun Health Campaigns
The Solar Intensity Meter Was Installed by Unimed Pelotas
Robot Programming Apps
The SPRK Lightning Lab App Lets You Program the Sphero Robot Toy
On-Demand Wine Tour Services
UberWine is a New Promotion Launched by Uber Chile
Lie-Detecting Test Drives
Smart Has People Test Drive a Vehicle While Taking a Lie Detector Test
Robot Hotel Concierges
The Hilton Hotel Has Announced a Pilot Program with IBM Watson
Mousse-Filled Chocolate Eggs
This Cadbury Easter Egg Product Comes with a Small Spoon for Scooping
Hum-Converting Music Apps
The 'Hum On!' App Allows Users to Turn Their Humming into Music
Easter-Themed Gift Boxes
The New Mini Eggs Box from Poppets is Intended for Celebrating Easter
Comprehensive Chore Services Apps
'Alfred' Lets You Hire Someone to Do Your Groceries and Laundry
On-Demand Test Drive Apps
Didi Kuaidi's Test Drive Supplies New and Used Vehicles On-Demand
Bug-Repelling Fabric Softeners
MosquitNo's Insect Repellent Products are Creative Alternatives
Scratchable Gaming Posters
These Subway Posters Let the Public Attack Game Villains with Coins
Delicious Heart-Shaped Biscuits
This Chain is Celebrating Valentine's Day with Heart-Shaped Treats
Buttoned Bamboo Socks
The Friendly Socks Can Be Buttoned Together to Prevent Misplacing Them