Despite a growing shift towards digital forms of entertainment, the entertainment park is alive and well as evident with the new Mattel 'Play!' theme park. Set for an Easter weekend opening in Liverpool, England the Mattel 'Play!' theme park will be the first of its kind in Europe with a number of attractions suited for families of all kinds.
Including a number of character attractions from the Mattel brand, the Mattel 'Play!' entertainment park will be operated by the Heritage Great Britain plc and be 13,000-square-feet in size.
As Millennial parents seek out interactive and fun ways to stimulate children, parks like the new Mattel 'Play!' center will likely continue to hold strong promise for this picky demographic.