Uber services has expanded since its initial launch in 2009 and now the taxi-esque company is adding a new line of assistance to its car sharing repertoire.
UberMOTO is the latest service provided by the Uber company. It is very similar to the regular car sharing service except this assistance takes place on a motorcycle. Said to be "specifically developed for cities in emerging markets," the pilot service will launch in Bangkok where the average daily commute takes approximately two hours due to the heavily populated streets. In Thailand, motorcycle taxis have become the increasingly popular way to bypass traffic and Uber plans to profit off its growing popularity.
This Uber service will start its charge at 10 TBH and will increase by 3.5 TBH per kilometer or 0.85 TBH every minute. Riders can pay for using either cash or credit.
What Makes This Trend Stand Out
- Motorcycle Ridesharing
- The rise of motorcycle taxi services like UberMOTO could disrupt traditional car-based ridesharing by offering more affordable and efficient transportation options for shorter distances in emerging markets.
- Urban Mobility
- Increasing urbanization and traffic congestion in emerging markets could create opportunities for disruptive innovations in transportation technology, such as motorcycle taxis and other alternative mobility solutions.
- Cashless Payment Solutions
- The adoption of cashless payment options for motorcycle taxi services like UberMOTO could encourage the implementation of digital payment systems in emerging markets, leading to new opportunities in financial technology.
Sectors Adopting This
- Ridesharing
- The rise of motorcycle taxi services like UberMOTO could disrupt traditional car-based ridesharing and provide a new opportunity for companies operating in the ridesharing industry to adapt and expand their services.
- Transportation
- The increasing demand for more affordable and efficient transportation options in emerging markets, particularly in dense urban environments, could create opportunities for disruptive innovations in the transportation industry.
- Fintech
- The adoption of digital payment solutions for motorcycle taxi services like UberMOTO could provide FinTech companies with new opportunities to develop and implement innovative payment systems in emerging markets.
