This round-up of 2020 marketing trends cover many different ways that the vast variety of existing industries are connecting with their respective consumers. There are many approaches on an endless amount of mediums where brands are able to convey themselves, create a brand, tell a story, and much more.
One of the examples is done by luxury jewelry brand Tiffany & Co. It opened up a ice rink to embody a festive mood inspired by the Central Park bridge. It was accompanied with a scented display, evoking the aroma of the 'Tiffany Eau de Parfum.' Another great marketing trend is by none other than Coca-Cola and its KeelClip packaging for a more sustainable solution. The paperboard packaging will be eliminating can multipacks plastic packaging entirely in Europe.
For more tech innovations in the year ahead, check out Trend Hunter’s 2020 Trend Report
Top 100 Marketing Trends for 2020
99
Cheeky Marketing Strategies
The McDonald's Paper Bag is Eerily Similar to Alexander Wang's Design
98
Donut Brand Holiday Merch
The Dunkin' Shop is Filled with All-new Holiday Merchandise
97
High-Fashon Mid-Top Sneaker Designs
OFF-WHITE Makes Its Arrows Mid-Top Available in Three Colors
96
Ultra-Chic Luxurious Clogs
This Special Birkenstock Release is Done in Collaboration with Concepts
95
Ballet Brand-Launched Activewear
ZISE by BLOCH is Chic, Dance-inspired and Highly Comfortable
94
Storage Container Pop-Up Shops
TuppSoho in NYC is Tupperware's First-Ever Brand Store
93
Co-Branded Cartoon Apparel
Kith and Disney Collaborated to Create a Mickey Mouse Fashion Line
92
Immersive Outerwear Retail Concepts
'The Journey' by Canada Goose Simulates Snow and Ice
91
Unique Candle Scent Samplers
Otherland Offers a Collection of Five Coasters That are Scented
90
Experiential Toy Shops
The New Toys"R"Us Store is Filled with Opportunities for Play
89
Condiment-Themed Holiday Sweaters
The Hidden Valley Ranch Green Holiday Sweater is High-Quality
88
Paperboard Soda Packaging
The Coca-Cola KeelClip Packaging Focuses on Recyclability
87
Art Collective-Launched Upcycled Sweaters
NEW FOUND FORM's Sweaters Boasts Style & Sustainability
86
Fragranced Festive Pop-Ups
Tiffany's Holiday Ice Rink is Paired with a Scented Display
85
Self-Care Advent Calendars
The Hive Launches 'The Self-Care Calendar for Festive Season Survival'
84
Oversized Dog-Carrying Bags
Klarna Collaborated with Menswear Dog to Support Pet Owners in NYC
83
Artistic Menswear Runway Collaborations
The 2020 Dior Runway Was Accented by Shawn Stussy's Vision
82
Tongue-in-Cheek Beer Rebrands
Carlsberg's 'Probably Not' Campaign Reset Its Brand Persona
81
Fast Food E-Commerce Sites
McDonald's Created an Online Store Named Golden Arches Unlimited
80
Racy Black-and-White Fashion Ads
Cara Delevingne and Olivier Rousteing Star in a Balmain Campaign
79
Playful Brand Troll Ads
The LEGO Cybertruck is a Whimsical Spin on Tesla's Latest Venture
78
All-in-One Mobile Cocktail Kits
The Wild Turkey 101 Old Fashioned Barpack Has a Built-In Bar
77
Animated AR Catalogs
Oriflame's Catalog Cover Comes to Life with Festive Visuals & Music
76
Immersive Convenience Store-Themed Bars
Convenience Store NQ Offers a Unique Cocktail Experience
75
Glass Shard Vodka Packaging
This Limited-Edition Absolut Vodka Bottle Highlights Recycling
74
Millennial-Targeted Bran Cereals
Hubbards' Bran-ola Boasts Bold, Neon-Colored Branding
73
Vibrantly Nostalgic Sportswear
The New Kappa Sportswear Collections Stand Out at SoleDXB
72
Branded Five-Person Pubs
Guinness Launched a Festive 'Pint-Sized Pub' That Only Seats Five People
71
Sustainable Sweets Packaging
This Compostable Chocolate Packaging Has an Eco-Friendly Design
70
Art-Inspired Cosmetics Stores
The SK-II Artist Series Stores Reimagine an Ingredient Through Art
69
Dual-Colored Running Shoe Silhouettes
The ASICS GEL-Nandi 360 Gets an Aesthetic Overhaul from GmbH
68
Festive Fast Food Sweaters
White Castle's Seasonal Sweater Features Sliders, Drinks and Fries
67
Alcohol-Branded Festive Sweaters
Jägermeister Unveiled a Limited-Edition Holiday Sweater
66
Canned Premixed Cannabis Drinks
The Tweed Cannabis-Infused Carbonated Beverage is Mellow
65
Art Event Sneaker Launches
The Gucci Tennis 1977 is Released During Art Basel Miami
64
Experiential Black Friday Pop-Ups
Amazon is Opening 'The Home of Black Friday' for Four Days
63
Notebook-Inspired Sneakers
The Nike Tailwind IVs are the Ultimate Back-to-School Footwear
62
Apple Leather Vegan Handbags
Samara Handbags are Made from Eco-Friendly Apple Leather
61
Candy-Themed Basketball Kicks
Steph Curry Just Released the Curry 7 Sour Patch Collection Sneakers
60
Branded Scented Wrapping Paper
Taco Bell Returns with Its CrunchWrapping Paper, but with a Twist
59
Small Business Marketplaces
Pinterest is Launching a Curated Marketplace for Small Businesses
58
Aura-Analyzing Cocktail Pop-Ups
Tanqueray Suggests Drinks with Facial Recognition Technology
57
Exclusive Japanese Chocolate Packs
The Japanese Kit Kat Variety Party Box Includes 20 Flavors
56
Two-Person Christmas Sweaters
The Double Stuf Oreo Christmas Sweater is a Two-Person Operation
55
Take-Home Restaurant Meals
Bj’s Restaurant & Brewhouse Now Offers Affordable Take-Home Entrees
54
Gift Box Burger Giveaways
KFC Partnered with Deliveroo to Give Out Free Festive Burgers
53
Social Media Merchandise Promotions
DVD Netflix Will Send Company Merchandise to Its Followers
52
Jewel-Shaped Perfume Releases
The New KKW Fragrance Collection is Inspired by Diamonds
51
Clear Protein-Packed Waters
Arla Foods Ingredients Announced the New Lacprodan ISO.Water
50
Hand-Painted Fast Food Baubles
Deliveroo is Sharing Free Fast Food Ornaments with Orders
49
Festive Eyebrow Pop-Ups
The Christmas Brow Bar Will Decorate Your Brows for the Festive Season
48
Mini Brewery-Branded Hotels
BrewDog Kennels is a Mini Hotel Concept by the BrewDog Brewery
47
Complete Nutrition Snack Bars
The New Huel High-Protein Snack Bar is Packed with Nutrients
46
Sustainability-Focused Virtual Experiences
adidas Created an AR Activation at Its Flagship
45
Rap-Themed Furniture Christmas Ads
IKEA UK Launched the New 'Silence the Critics' Campaign
44
Elegant Holiday Chocolates
The Franzese Bon Bon Chocolates Include Three Festive Flavors
43
Clydesdale-Branded Beer Cans
Budweiser Has Created Four Holiday Stein Cans with its Clydesdales
42
Whiskey Brand Music Events
Jameson's Intimate Music Event Series Targets Millennial & Gen X
41
Festive Ombré Coffee Cups
Starbucks Has Just Debuted Two New Reusable Cup Sets for the Holidays
40
OLED-Equipped Soda Packaging
These Star Wars Coca-Cola Bottles Promote the Upcoming Film
39
Social Media Tourism Campaigns
The Vietnam Society of Travel Agents partnered with TikTok
38
Interactive Video Fashion Campaigns
Guess & TikTok Launched Its #InMyDenim Challenge in September
37
Exclusive Cyber Monday Releases
Champion Continues to Celebrate Its 100th Anniversary
36
Experiential Homestyle Stores
The 'Tiny Home Away from Home' is a City-Sized Cracker Barrel Store
35
Cheeky Food Delivery Merchandises
foodora Unveiled a Collection Called THREADS by foodora
34
Personal Care Recycling Initiatives
Burt’s Bees & TerraCycle Launched the 'Recycle on Us' Program
33
Cruelty-Free Unisex Fragrance Collections
Thin Wild Mercury's Line is Genderless & Eco-Friendly
32
Cinematic Christmas Apparel Lines
The Hallmark Channel Has Launched and Exclusive Holiday Line
31
Virtual Engagement Try-On Ads
JC Penney Launched an AR Ad Promoting Its 'Modern Bride' Collection
30
Satisfying Popped Seed Snacks
The New Plant Pops Popped Lotus Seeds are Vegan-Friendly
29
Elf-Inspired Hotel Suites
Club Wyndham Has Created a Hotel Suite Inspired by the Movie 'Elf'
28
Festive Soda Truck Tours
The Coca-Cola Christmas Truck Tour Kicks Off on November 15
27
Educational Cocktail Pop-Ups
Tequila Patrón x Milagro Cantina Offers an Experience in Toronto
26
Restorative Recovery Sleep Aids
The Vitalfit Rested Sleep Aid Enables High-Quality Rest
25
Ingredient-Focused Clear Cocktails
Burger & Lobster Launched Five 'Colorless Cocktails'
24
Chocolate Spread-Themed Hotels
Nutella is Opening the Very First 'Hotella Nutella' in Napa Valley
23
Social Media Snack Challenges
Kind Launched a TikTok Challenge Promoting Its Simple Crunch Bars
22
Additive-Free Dried Fruit Snacks
The Raw Grow Fruit Snack is Available in Multiple Variants
21
Fundraising Insect Influencers
The World's First Bee Influencer is on a Mission to Save the Bees
20
Reclaimed Plastic Cannabis Packaging
Sana Packaging's Lids are Made with 100% Ocean Plastic
19
Pouch-Packaged Dairy Products
This All-Natural Sour Cream from Prairie Farms is Simple to Use
18
Time-Traveling Holiday Activations
Tesco's Feast of the Century Explores Past, Present & Future
17
Festive Body Spray Pop-Ups
Lush UK Launched a Pop-up Dedicated to Its 21 New Body Sprays
16
Interactive Video Beauty Campaigns
TikTok and Too Faced Join to Launch the #TFDamnGirl Campaign
15
Luxurious Sporty Fashion Collaborations
The New Prada for adidas Originals Collection is Out
14
Prepackaged Holiday Gift Baskets
The Brindisa Christmas Gift Hamper Includes Artisan Indulgences
13
Vault-Themed Jewelry Pop-Ups
Mejuri Launched a Maze-Inspired Vault Experience in New York City
12
Storybook-Inspired Ham Sandwiches
Subway Teamed Up with Netflix on a Green Eggs and Ham Sandwich
11
Social Media Tourism Campaigns
Penang Global Tourism Announced a Partnership with TikTok
10
Expansive Seasonal Treat Collections
The Nestlé 2019 Christmas Product Range is Festive
9
Plant-Based Multivitamin Studies
We Are Feel Wants to Pay Meat Eaters to Go Vegan for Three Months
8
Social Media Tourism Promotions
Dubai Tourism Partnered with TikTok on a Social Media Campaign
7
Excess Carbon Libations
Air Co. Vodka is Crafted from Carbon Extracted from the Atmosphere
6
Multi-Media Tourism Campaigns
The Indonesian Ministry of Tourism Partnered with TikTok on Tourism
5
Functional Wellness CBD Drinks
The New Kill Cliff CBD Performance Drinks Come in Two Flavors
4
Multi-Sensory Music Campaigns
Spotify and Tic Tac's 'Hear For It' Expresses Refreshment with Sound
3
Hemp Holiday Survival Kits
The Charlotte's Web Put Your Self First Aid Kit is Limited-Edition
2
Artistic Cannabis Brand Identities
Cristian Fowlie Artistically Retells Canaca's Origin Story
1
Festive Chicken Buckets
KFC's Limited-Edition Holiday Bucket Depicts Gifts That Can Be Won
Related Ideas
Donut Brand Holiday Merch
The Dunkin' Shop is Filled with All-new Holiday Merchandise
Plant-Based Chicken Buckets
KFC Canada is Testing Meatless, Plant-Based Fried Chicken Options
Custom Chocolate Bar Boutiques
Yorkdale's KITKAT CHOCOLATORY is the First of Its Kind in Canada
Condiment-Themed Holiday Sweaters
The Hidden Valley Ranch Green Holiday Sweater is High-Quality
Paperboard Soda Packaging
The Coca-Cola KeelClip Packaging Focuses on Recyclability
Breathable Rain-Ready Jackets
The Adidas Myshelter Rain Jacket Prevents Heat from Being Trapped
Beer-Themed Insulated Stockings
The Buschhhhh Cooler Stocking Can Hold Up to 12 Busch Beers
Matching Dog Pajamas
Pajamagram Launched the Pet Pajamas for Dog and Owner
Immersive Convenience Store-Themed Bars
Convenience Store NQ Offers a Unique Cocktail Experience
Relaxing Sleep Brand Boutiques
A New Casper Yorkdale Shopping Center Store Boasts Cozy Accents
Branded Five-Person Pubs
Guinness Launched a Festive 'Pint-Sized Pub' That Only Seats Five People
Upcycled Fashion Collections
The Patagonia ReCrafted Collection is Made with Unrepairable Garments
AR Streaming Experiments
BBC Experiments with the Implications of AR for TV Streaming and Learning
Cult Skincare Pop-Ups
A Glossier Pop-Up Shop is Coming to London This Holiday Season
Drink-Holding Holiday Sweaters
André x Tipsy Elves Collaborated on Quirky Festive Apparel
Recycled Performance Runners
adidas' Futurecraft Loop Phase 2 Repurposes the First Loop Style
Gift Box Burger Giveaways
KFC Partnered with Deliveroo to Give Out Free Festive Burgers
Hand-Painted Fast Food Baubles
Deliveroo is Sharing Free Fast Food Ornaments with Orders
Avant-Garde Eco Apparel
Etica Offers Premium, Eco-Friendly Fashion at Attainable Prices
Festive Eyebrow Pop-Ups
The Christmas Brow Bar Will Decorate Your Brows for the Festive Season
Elegant Holiday Chocolates
The Franzese Bon Bon Chocolates Include Three Festive Flavors
Matching Dog Christmas Sweaters
Sainsbury's Unveils Matching Holiday Sweaters for You and Your Dog
Social Media Tourism Campaigns
The Vietnam Society of Travel Agents partnered with TikTok
Interactive Video Fashion Campaigns
Guess & TikTok Launched Its #InMyDenim Challenge in September
Hybrid Toy Advent Calendars
The Mini Bean Bag Animal Advent Calendar Doubles as Tree Ornaments
Music-Streaming AR Apps
Spotify's Magic Leap App Lets Users Virtually Pin Music on Walls
Virtual Holiday Shops
Chick-fil-A's Online & Pop-Up Time Shop Helps People Share the Gift of Time
Alcohol-Specific Snack Bars
SOBAR is a First-of-Its-Kind Snack That Reduces Alcohol Absorbtion
Educational Cocktail Pop-Ups
Tequila Patrón x Milagro Cantina Offers an Experience in Toronto
Old-Fashioned Smart Bulbs
The IKEA 'Tradfri' LED Bulb E26 Stylishly Hides Connectivity
Dreamy Imaginative Festivals
Splore Dives Deep Into Imagination With Creative Expression
Upcycled Oyster Shell Textiles
Siizu's SeaWool Fabric is Made from Recycled Oyster Shells
Shoppable Augmented Reality Ads
South Korea's LG Launched the U+ AR Shopping App for 3D Browsing
Social Media Snack Challenges
Kind Launched a TikTok Challenge Promoting Its Simple Crunch Bars
Expanded Lifestyle Product Deliveries
foodora Now Delivers Groceries, Pharmacy, Flowers, and Booze
Additive-Free Dried Fruit Snacks
The Raw Grow Fruit Snack is Available in Multiple Variants
Charitable Laundromat Pop-Ups
The Nobis Laundromat Activation Featured Winter Clothing Donations
Accessible Urban Commuter Scooters
The Leef Ohm Electric Scooter Offers 21 Miles of Range
Festive Body Spray Pop-Ups
Lush UK Launched a Pop-up Dedicated to Its 21 New Body Sprays
Excess Industrial Material Bags
The THROW Upcycled Bags Turn Trash into Functionally Chic Fashions
Wizard-Themed Advent Calendars
Williams Sonoma's 2019 Harry Potter Advent Calendar Has 24 Treats
Artsy Camp Music Festivals
Midburn is a Non-Profit Organization Based off Participatory Culture
Crystal-Filled Advent Calendars
Charmed by an Angel's Alternative Advent Calendar Contains Stones
Nostalgic TV Sitcom Calendars
Urban Outfitters' 2020 Friends Calendar Spans 16 Months
Vault-Themed Jewelry Pop-Ups
Mejuri Launched a Maze-Inspired Vault Experience in New York City
Charitable Advent Calendars
This Advent Calendar for the Holidays Supports Daily Good Deeds
Festive CBD-Infused Puddings
Firebox's Handmade Christmas Pudding Boasts Relaxing Benefits
Expansive Seasonal Treat Collections
The Nestlé 2019 Christmas Product Range is Festive
Multi-Media Tourism Campaigns
The Indonesian Ministry of Tourism Partnered with TikTok on Tourism
Functional Wellness CBD Drinks
The New Kill Cliff CBD Performance Drinks Come in Two Flavors
Natural Vegan Sandals
Bearpaw's 2020 Spring/Summer Collection Uses Fibers from Pineapple Leaves
Upcycled Christmas Stockings
Urban Renewal One-Of-A-Kind Kantha Stocking is Eco-Friendly
Multi-Sensory Music Campaigns
Spotify and Tic Tac's 'Hear For It' Expresses Refreshment with Sound
Festive Cookie Decorating Kits
The Oreo Holiday Chocolate Cookie Decorating Kit is a DIY Activity
Donut-Themed Christmas Ornaments
The Donut Christmas Ornament Looks Good Enough to Eat
Seasonal QSR Wrapping Papers
The Dunkin' Peppermint Scented Wrapping Paper is Aromatic
Luxury Getaway AR Lenses
Snapchat's Gucci Portal Lens Shares a Beach Filled with Accessories
Generous Gift-Giving Pop-Ups
Sainsbury's Giving Store Lets People Make Purchases for Those in Need
Premium CBD-Infused Spirits
Top Beverages Launched the CBD-Infused Signature Collection
Back-Supporting Bed Pillows
The Amped Fleece Boo Pillow is a Cozy Piece for Your Dorm Room
Roadtrip Soundtrack Generators
Spotify's Soundtrack Your Ride Perfectly Curates a Travel Playlist
Festive Pop-Up Bars
Miracle is Launching Hundreds of Holiday-Themed Bars Across the US
Fictional Flag-Adorned Luxe Shoes
Gucci's Rhyton Model Arrives in the Worldwide Sneaker Form
Festive Pet-Friendly Restaurants
Sainsbury's is Launching a Pop-Up Christmas Restaurant for Dogs
Affordable Fragrance Collaborations
The New Zara x Jo Malone Fragrance Comes in 8 Dreamy Scents
Festive Chicken Buckets
KFC's Limited-Edition Holiday Bucket Depicts Gifts That Can Be Won
Brooding Nighttime Fragrances
The LAPP Darkness Eau de Parfum Changes According to the Wearer
Rosé-Hued Christmas Trees
Treetopia's Rosé All Day Tree is a Pretty Pink Holiday Accessory
Protein-Packed Baking Mixes
Krusteaz's Protein-Rich Baking Mixes are Made with Whole Grain Flour
Beverage-Branded Drip Coffee Makers
Coca-Cola Created a Coffee Machine for Japanese Markets
Music Streaming Marketing Agreements
Spotify Partnered with Viacom for Content Marketing Campaigns
Hemp-Powered Snack Bars
The Humbly Hemp Energy Bars Feature Premium Plant Protein
CBD-Infused Sparkling Water
MAD TASTY is a CBD Sparkling Water by Ryan Tedder & Interscope Records
Fashion Sustainability Loans
Prada Signed a 5-Year Sustainability Term Loan with Crédit Agricole
Participation-Driven Creative Events
AfrikaBurn is a Performance Event that Fuels off Guests
Rebranded Single-Origin Chocolates
Beyond Good is on a Mission to Disrupt the Chocolate Industry
Low-Alcohol CBD Beers
This New Green Times Brewing IPA Has a Low 0.5% ABV
Biscuit-Holding Holiday Sweaters
Red Lobster's Festive Holiday Sweater Has an Insulated Pocket
Robotic One-Note Symphonies
LOUIS XIII's ONE NOTE PRELUDE Fuses Cognac and Advanced Robotics
Symptom-Alleviating CBD Gummies
The M Blend Gummy Bears Target Target Women During Menopause
Convenience Store Slider Sandwiches
The 7-Eleven Hot Slider Sandwiches Come in Three Varieties
Yogurt-Packed Snack Bites
The New Clio Greek Yogurt Minis Have a Cheesecake-Like Texture
Food Delivery Holiday Gifts
The DoorDash Gift Card is a Great Gift for Food Lovers
CBD-Infused Sports Drinks
Endo Sport is Formulated for Athletes and Non-Athletes Alike
Premium Wholesale Retailer Coffees
The Best-one Coffees Come in Five New Varieties
Candy-Filled Chocolate Eggs
Reese’s New Shake & Break Egg is Filled with Reese’s Pieces
Toronto-Based Holiday Markets
Stackt Market's Holiday Hills Lets You Eat, Play, Shop, and More
Athletic Recovery CBD Drinks
The Natural Recovery Greens CBD Drink Mix is Vegan and Non-GMO
CBD-Infused Turmeric Beverages
Buddha Teas' CBD Golden Milk is Packed with Functional Ingredients
Premium Wellness CBD Kits
The Nanocraft Ultimate CBD Bundle Includes Five Products
Hydrating Hemp Skincare
e.l.f. Cosmetics' Cannabis Skincare Collection Features Hemp Seed Oil
Festive Billiard Ball-Themed Decor
Urban Outiftters Debuted a Pool Ball Christmas Ornament Set
Open-Source Arts Festivals
Lucidity is a Festival that Encourages Co-Creation with Its Guests
Cherry-Swirled Dark Chocolates
Dove Dark Chocolate Cherry Swirl is a Festive Holiday Offering
Funny Department Store Ads
Target Recently Launched its 2020 Holiday Campaign
CBD-Enriched Olive Oils
The Olives Et Al CBD Extra Virgin Oil Has a Rich, Fruity Profile
Functional CBD-Infused Iced Teas
Má's RTD Teas Support Relaxation, Focus & Detoxification
Caramel Apple-Inspired Chocolates
The New Caramel Apple Milky Way Minis are a Seasonal Treat
Original Programming Partnerships
Netflix and Nickelodeon Partnered to Create Content
Fragrance-Free Tinted Lotions
Australia Gold Unveils the Botanical Sunscreen Tinted Face Lotion
Mess-Free CBD Relief Sticks
The CBDol Relief Stick Shares Broad-Spectrum CBD & Cooling Menthol
AI Talk Show Hosts
Deep Learning With Merrill Grambell Stars an Artificial Intelligence Bot
Elf-Themed Slushie Drinks
Target is Selling Cherry Lime Elf Icees This Holiday Season
Disney-Themed Holiday Ads
Supermarket Iceland Launched the The Magic of Frozen Campaign
Heartwarming Animated Christmas Ads
Very.co.uk Launched the 'Get more out of Giving' Campaign
Game Streaming Bundle Services
Microsoft Added Other Streaming Services to Xbox Game Pass Ultimate
Mobile Podcast Recommendations
Spotify's 'Your Daily Podcast' Playlist is Based on User History
Global Creative Conferences
FITC Hosts Events to Bring Creative Digital Creators Together
Well-Wishing Mealtime Ads
KFC's Festive Animations Depict Holiday Dinner Disasters