With the holiday season quickly approaching, online retailer Very.co.uk recently launched its new Christmas campaign called 'Get more out of giving' that channels the charitable spirit of the festive season. The campaign includes a heartfelt animated commerical, that shows a neighborhood coming together to give a culmination of gifts to an elder man. The video shows a glowing present box being cleverly moved around the suburb via pully-systems, wagons, and electric cars and delivered to the man. The commerical ends by showing the characters all enjoying the holidays together in a home.
The Get more out of giving commercial will be played on television, and social media in addition to digital, print, and out-of-home advertisements.