With the holiday season quickly approaching, online retailer Very.co.uk recently launched its new Christmas campaign called 'Get more out of giving' that channels the charitable spirit of the festive season. The campaign includes a heartfelt animated commerical, that shows a neighborhood coming together to give a culmination of gifts to an elder man. The video shows a glowing present box being cleverly moved around the suburb via pully-systems, wagons, and electric cars and delivered to the man. The commerical ends by showing the characters all enjoying the holidays together in a home.
The Get more out of giving commercial will be played on television, and social media in addition to digital, print, and out-of-home advertisements.
What Makes This Trend Stand Out
- Charitable Christmas Campaigns
- Businesses can leverage the festive season to encourage donations and giving in a heartfelt manner through creative advertisements.
- Animated Advertisements
- Companies can utilize animated videos to create an emotional connection with viewers and deliver a memorable brand message.
- Multichannel Marketing
- Multichannel marketing strategies can help businesses reach a wider audience and maximize the impact of their campaigns through various platforms and channels.
Sectors Adopting This
- E-commerce
- Online retailers can create innovative campaigns that showcase their brand and products while also promoting charitable causes.
- Advertising
- The use of animated videos and creative storytelling in advertising campaigns presents opportunities for advertising agencies to create engaging and emotional content.
- Social Media
- The widespread sharing of heartwarming content on social media platforms presents a chance for businesses to tap into viral marketing and reach a broader audience.
