Má's RTD Teas Support Relaxation, Focus & Detoxification
Laura McQuarrie — November 25, 2019 — Lifestyle
References: prnewswire
Sh'nnong Beverage Company is introducing a line of ready-to-drink CBD-infused iced teas with functional benefits from added natural botanical ingredients. The Má Functional Iced Teas with CBD are being touted as the company's "next-generation plant-based beverages."
These new bottled tea beverages are made with a base of green, oolong and bai mudan teas, and each of the products offers a different functional benefit. While the focus-boosting Oolong Peach Spark is enriched with brain-boosting adaptogens like ginkgo biloba, gotu kola, Rhodiola Rosea and natural caffeine, Lavender Berry Chill inspires relaxation with a recipe that's caffeine-free and full of soothing, stress-relieving chamomile, lemon balm and passionflower. The third and final infused iced tea from Má takes the form of the detoxifying Emperor Spice Cleanse, which is designed to help the body with eliminating toxins.
Image Credit: Sh’nnong Beverage Company
These new bottled tea beverages are made with a base of green, oolong and bai mudan teas, and each of the products offers a different functional benefit. While the focus-boosting Oolong Peach Spark is enriched with brain-boosting adaptogens like ginkgo biloba, gotu kola, Rhodiola Rosea and natural caffeine, Lavender Berry Chill inspires relaxation with a recipe that's caffeine-free and full of soothing, stress-relieving chamomile, lemon balm and passionflower. The third and final infused iced tea from Má takes the form of the detoxifying Emperor Spice Cleanse, which is designed to help the body with eliminating toxins.
Image Credit: Sh’nnong Beverage Company
Trend Themes
1. Cbd-infused Beverages - CBD infusion creates new functional benefits for beverages.
2. Natural Botanical Ingredients - The inclusion of natural botanicals adds health benefits and differentiation to beverages.
3. Functional Ready-to-drink Teas - Consumers are increasingly seeking functional benefits from ready-to-drink teas.
Industry Implications
1. Beverage Industry - The beverage industry can leverage CBD infusion and natural botanicals to introduce functional benefits and differentiation to their product lines.
2. CBD Industry - CBD companies can expand into the beverage industry to offer alternative delivery methods for their products and tap into the functional beverage trend.
3. Functional Food Industry - The inclusion of natural botanical ingredients in ready-to-drink teas contributes to the growth of the functional food industry.
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