SOBAR, a snack-sized protein bar, is being introduced as the world's first snack developed to reduce alcohol absorption.
As part of a peer-reviewed clinical trial, SOBAR was found to be effective in reducing alcohol absorption by 50%. The key to the product is Alco-HOLD, a proprietary mixture of milk protein and insoluble oat fiber, which is formulated to hold alcohol in the stomach longer.
The bars are available in flavors like Honey Peanut, White Chocolate Almond and Caramel Macchiato, made with real Columbian coffee. The protein-packed bars are designed to be eaten about five to 15 before drinking, ideally. While the bar is not designed to prevent all of the effects of alcohol, it does have an influence on blood alcohol concentration.
Image Credit: SOBAR